Technology Is Killing Creativity

Technology is not killing creativity. If it was, then Les Paul’s invention of the electric guitar, Bob Moog’s invention of the synthesizer, Kusek et al. ’s invention of MIDI, Pro Tools’ inventor as well as every effects pedal or electronic music enhancing piece of gear would have to be part of this destructive force. Thoughts like this are fun to debate but totally unproductive. The real issue to be discussed for which a solution must be found is how can those who produce great music be found, heard above all the clutter and find an audience large enough to sustain a career financially. How music will be discovered in the future will determine whether next generation major artists will ever be developed again or whether the fragmentation of the music space only allows for creation of a large middle class of artists struggling to survive. Today’s battle for discovery of great music is no different than it was over the past 60 years for innovative genres like Rock and Roll, R&B and Hip Hop. The innovator’s dilemma applied to those artists and entrepreneurs fomenting these musical revolutions. It all comes down to how the tools available at the time, both music and business, were employed by the innovators to create a force great enough to break through the same type of early technology adoption problems we have today. The world was much simpler in those days and today those trying to break through are faced with a much more challenging and complicated set of circumstances BUT the exact same problem. From the 50’s through the 80’s, the record business could develop great artists out of the trunks of their cars. One driven and focused person could make it all happen. Channels of distribution were easily controlled by those who knew how to utilize them. The press, radio and TV allowed massive marketing and promotion machines to be built that could break an artist over night. In the early days there was no one way to get it done. It took 25 years for a successful cookie cutter business model to be developed but there were always interlopers that could come in at any time and change the game. Unfortunately, the world in which great music must be found and nurtured is so fragmented and overwhelming to almost everyone that’s in it. We haven’t figured it out yet. One thing is very clear to me: moving forward no band or artist will be able to do it alone. Collaboration, better teamwork, and a better meld of technology with creativity, marketing and promotion are essential if success is to be found in the future. Outside the box thinking, new tools need to be tested for success and the new music business needs to evolve a system that makes the fragmentation more manageable and controllable to easier focus our attention on the great music that is really out there and the artists who play it.

Malcom X Essay

Malcom X was a man who held many strong beliefs and posed numerous persuasive arguments. Many of these arguments are presented by Malcom X in his autobiography. The told events of his life provide the evidence for the arguments he makes. One of his contentions is that women are inferior to men. Malcom’s perception of women and his basis for this argument develop through out his life. His experiences with women provide efficient evidence for the argument he makes, but there are some counter-examples which contradict his argument. Malcom grew up watching his father beat his mother. As a young boy he lived in a society where women were considered less significant than men. When Malcom moved to Boston, he gained knowledge about women by the examples of his friends who used women as status symbols. His experiences with his own status symbol, Sophia, further lead him to believe that women were inferior to men. These conditions shaped Malcom’s views on women. It was through Malcom’s experiences with his family, his friends in Boston, and the women he knew that lead him to believe women were â€Å"nothing but another commodity (155).† Malcom did have models of proud and self-reliant women through out his life. However, these women did not seem to affect his overall opinion. Malcom’s father was often physically abusive to his mother. Malcom was subjected to witnessing his father’s actions. Malcom observes that a possible reason for his father’s violent outbursts was the fact that his mother â€Å"had a pretty good education (6).† His father would not tolerate being corrected by a woman which presented Malcom his first example of women’s inferiority to men. These violent outbreaks and his mother’s passive reactions taught Malcom that women could be treated in any harmful and shameful way without consequence. Moving to Boston exposed Malcom to a different culture. Boston’s urban setting clashed with the rural areas where Malcom was raised. The friends he made in Boston were hustlers who operated in a fast paced and manipulative world. They believed that being seen with a white woman was the ultimate establishment of reputation. Not only did Malcom witness the white women being used for status by his friends, he understood that â€Å"†¦those white women had no more respect for those Negroes†¦ (140).† He knew that the white women were using them for pleasure and escape from the security of their marriages. These experiences taught Malcom that women were to be regarded as nothing more than trophies. The lack of respect given to the women and the lack of which they gave provided evidence that women did not deserve to be appreciated. Malcom had his own white woman to parade around town to the clubs and bars, Sophia. Sophia succumbed to anything that Malcom demanded. She surrendered all of her money to him and would appear at his beck and call. Malcom would abuse her just â€Å"to keep her in line (156).† It became Malcom’s belief that â€Å"some women love to be exploited (156).† Malcom exploited the submissive Sophia because she allowed him to do so. Malcom was surrounded by meek and subservient women which lead him to believe women like to be treated in such a harsh manner. Malcom was acquainted with a few very highly regarded women. â€Å"The first really proud black woman† Malcom had known was his sister, Ella (39). Ella was a woman of great achievements. Malcom â€Å"had never been so impressed with anybody (39-40).† Another impressive woman who impacted Malcom’s life was the wife of his boss. She was educated and had business abilities which Malcom respected. Malcom regarded these women much differently than the others he knew like Sophia, however, his inferiority-of-women attitude was not changed by these decent women. The mistreatment and abuse of women that Malcom witnessed and acted out guided his beliefs about women and where they stood in society. Malcom’s perceptions of women and his argument about gender relations are clearly connected with his raising. His evidence of these views and arguments give good reason for him to accept them as true. His gender relations argument does not take into consideration the few, but highly upright, women that did take part in his life, though. The fact that he did experience relationships with women whom he did not consider inferior conflicts his argument.

The Columbine Massacre essays

The Columbine Massacre essays The Columbine high school massacre took place in April 20, 1999 at Columbine High School in Jefferson County near Littleton, Colorado, United States, when two teenage students, Eric Harris and Dylan Klebold, executed a planned attacked, killing 12 other students and a teacher before killing themselves (Wikipedia, 2004). It is believed to be the worst school After the shootings, the media painted a picture of the murderers as outcast "nerds" who were unpopular and teased by much of the school's population (Wikipedia, 2004). However, later reports revealed that both Harris and Klebold had both a close circle of friends and a wider informal social group. It was also revealed that anti-gay epithets were directed at them, although their actual sexual orientation was unknown; both had girlfriends at some point, though. Harris and Klebold were members of a clique called the "Trenchcoat Mafia" in which they wore heavy black trench coats. By the time of the shootings, most of the major members of the group had already either graduated or dropped out of Columbine. Since the murders, there have been a variety of theories attempting to explain why Harris and Klebold committed the crime (Cullen, 2004). A popular theory is that the boys, who were known as the "Trench Coat Mafia outcasts" took revenge against the bullies who had made school miserable for them. A second conclusion is that the massacre was inexplicable: It is impossible to understand what drove them to such horrific violence. However, recently, the FBI and its team of psychiatrists and psychologists came to an entirely different conclusion (Cullen, 2004). These experts say that they understand what motivated Harris and Klebold to execute such a crime, and their explanation is different and more troubling than the two conclusions that were previously most widely believed. Three months after the crime took place, the FBI held a meeting ...

DISCUSSION QUESTIONS Essay Example | Topics and Well Written Essays - 250 words - 2

DISCUSSION QUESTIONS - Essay Example For instance, logistics involves activities such as customer service, storage, inventory control, packaging, and recycling. Distribution, as stipulated by Kapoor and Kansal (2003) entails physical transportation of commodities from one place to another or from the producers to the consumers. Pull and push strategies are the major marketing action plans used by many organizations. Pull denotes advertising and promoting to ultimate consumers in a bid to create demand whereas push entails tantalizing by means of endorsements (Kapoor and Kansal, 2003). Both of these strategies involve public promotions as well as designing or creating new products to meet the needs of the consumer( Kapoor and Kansal, 2003). However, push marketing strategy involves promoting already available products while in pull strategy, promotions are done and consumers have to wait for the product to be produced (Kapoor and Kansal, 2003). Ashleigh, I agree with your discussion that a distribution channel is the chain that a product goes through from production to consumers. Your example of how geographical location affects distribution channels is also spot-on. I agree that if a product is being produced in Mexico, then the distributors would best be placed at the border in order to improve accessibility of the goods from the producer to the consumer. In other words, geographical location affects communication in terms of how products reach the ultimate

Strategic Management Assignment Example | Topics and Well Written Essays - 4000 words

Strategic Management - Assignment Example In this definition, the scope and direction of the strategy and the configuration of resources are within the purview of the organization. External competitive forces determine the 'environment' in which the organization works. Michael Porter (2004) describes five such forces that have an effect on the competitiveness of an organization. These five forces comprise the 'outside-in' business strategy tool as diagrammatically depicted below: 1.1. About Alitalia: Alitalia is the smallest of Europe's full service airlines (after the merger of KLM with Air France and Swissair with Lufthansa) in terms of revenues generated, flights operated and passengers flown and other financial parameters. (See Table-1 below. Table-2 provides comparative statistics for low budget airlines) Alitalia (Alitalia - Linee Aeree Italiane S.p.A) has been operating as a full service airline that flies passengers and cargo for sixty years. Alitalia is Italy's national airline with the government holding 49% equity (other shareholders including employees hold 49% and Air France holds 2%). The airline has a fleet of 177 aircraft and flies to 102 destinations in Italy, Europe, the middle and far East Asia, Africa and the Atlantic. Alitalia has modernized its fleet keeping in view the distances and load factors involved in various sectors. In fact the company boasts of operating one of the youngest and most efficient fleets in the world. During the year 2005, 24 million passengers flew Alitalia, which represented a growth rate of 7.8% year on year over 2004. In April 2004, the company acquired the bankrupt regional airline Gandalf Airlines to gain additional slots at several European airports, mainly Milan (Linate) and Paris (Charles De Gaulle). In September 2004 the company sought to lay off almost 5000 employees to avoid bankruptcy and possible liquidation. A vicious fight ensued with employees unions striking work which finally ended with government intervention and provision of a bridging loan. There was a proposal to merge the company with Air France-KLM but it petered out. During this period, to save costs, the company was, splicd into two holding companies. They are Alitalia Fly which controls Alitalia Express, Volare SpA, Volare Airlines and Air Europe. The company holds 51% equity in the new formation Alitalia Servizi which controls the following: Alitalia Airport which operates ground handling services in Rome Fiumicino, Palermo, Cagiliary and passenger handling services in Catania and Naples; Alitalia Mainatenance Systems 40% of which is owned by Lufthans

Tesco's Strategic Real Estate Management Case Study

Tesco's Strategic Real Estate Management - Case Study Example The futuristic thrust of a company can be assessed by its assets. If the company carries forward its business prospects by accumulating assets on a recurring basis, this indicates towards the fact that the company is not there for short term gains. Policies of such companies, in general, always happen to be friendly to different sets of stakeholders. Acquiring real estate is one good indication towards the strategic focus of the company. Tesco's policies have been to acquire the real estate with an eye on long term perspective. Continuously monitoring the environment and following the leaders has become key to a successful business. Continuously studying the different aspects of environment (social, political, legal, technological etc.) and taking corrective and adaptive steps accordingly helps in growing of an organisation. Tesco started computerised checkout counters as early as 1982 and this stride continued with opening of www.tesco.com and its online operations. Today it is the largest store in UK with presence in many countries around the world. This study is an effort to find out how the management at Tesco has been able to make use of its strengths and adapted to external pulls and pressure while successfully managing the resources at its command. Of all the changes in distribution during the last century, those taking place in retailing have been the most dramatic. Totally new institutions have appeared in an industry that a hundred years ago consisted mostly of small general and specialty stores. Tesco is one such store which had a humble beginning early in the 20th century and today it is one of the leading company in the retail sector. Besides acquiring prime space in the major cities in UK, in the form of its stores, company has been able to take advantage of the opportunities in the overseas market. This study is an effort to figure out how the company is able to synchronise its marketing efforts while investing in real estate as well. The Evolution of Tesco Tesco has been a leading company in the retailing business. With its presence in many parts of the world, the company has been able to take good advantage of the liberalisation policies being adopted by nations around the world. While talking about the policies adopted by the management in order to take growth oriented approach, it is worth discussing how the company was able to effectively manage its assets like the real estate. It was in the year 1919 that Jack Cohen founded Tesco, when he began to sell surplus groceries from a stall in the East End of London. His first day's profit1 was 1 and sales 4. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack's surname. It was in year 1929 that Jack Cohen opens his first Tesco store in Burnt Oak, Edgware, North London. And there's no looking back since then. Tesco has a long term plan for growth, based on four key strategies2: i. Growth in the Core UK ii. Making corporate social responsibility an integral part of the business iii. To expand by growing internationally iv. To be as strong in non-food as in food v. To follow the customers into new retailing services The company has been steadily progressing with these strategies over the years and with over 2100 stores in UK and serving 12 markets 12 markets internationally, in Europe, Asia and North America. Over the years, the company has also widened its

Chemistry Extended Essay Essay Example for Free

Chemistry Extended Essay Essay To investigate the effect of 2-bromo-2-methyl propane concentration and temperature of the system on the rate of reaction of solvolysis of 2-bromo-2-methyl propane in 90% ethyl alcohol Done by: Habib Iscandar Hinn Friends Boys School June 22, 2007 To investigate the effect of 2-bromo-2-methyl propane concentration and temperature of the system on the rate of reaction of solvolysis of 2-bromo-2-methyl propane in 90% ethyl alcohol Introduction: The major product of the solvolysis of t -butyl chloride in 70 % water 30 % acetone is t-butyl alcohol, with a small amount of isobutylene being formed as a by product And this is with accordance of first order kinetic and suggests a two step mechanism in which the rate determining step consists of the ionization of t-butyl chloride, and in this mechanism a carbonium ion is formed as inter- mediate and this bonds immediately to near by nucleophile (in this case nucleophile is a neutral molecule) the initial product is t-butyl carbonium ion. Note1: if the nucleophile is neutral the product will be charged since the leaving group takes both bonding electrons away with it So chemists have proposed to general types of mechanism: 1- Nucleophilic substitution Sn1 The ionization step in a Sn1 reaction is endothermic and much slower than the exothermic neutralization of carbonium ion by a nucleophile. And so the rate determining step being the unimolecular ionization of the t-butyl chloride equation 4, and as a result, the overall rate of reaction is not affected by changes in the concentration or kinds of nucleophilic reagents present. Note2: the factor which determines the mechanisms employed is typically the nature of the substrate it self and not the particular nucleophile Note3: if the sum of the energy of the product is lower than the energy of the reactant the reaction is exothermic, and if the product have higher energy than the reactant the reaction is endothermic. 2- Elimination E1 (elimination unimolecular) And because t-butyl chloride acts as a Lewis acid (an electrophile) and combines with a nucleophile to give a substitution product, so the major product of the solvolysis of t-butyl chloride in water-acetone solvent is t-butyl alcohol. (Note4: electrophile: an electron deficient atom, ion or molecule that as affinity for an electron pair, and will bond to a base or nucleophile.) (Note5 : nucleophile: and atom, ion , or molecule that has an electron pair that may be donated in forming covalent bond to an electerophile.) Evaluating the mechanism: The only reactant that is undergoing change in the rate determining step is t-butyl chloride and so such reactions is a unimolecular and follow a first order equation (Sn1, E1). This means that the rate of the reaction varies directly with the concentration of t- butyl chloride. And since nucleophilic only participate in the fast second step, so their relative molar concentrations rather than their nucleiophilities are the primary product determining factor, and by using nucleophilic solvent like water, so its high concentration will assure that alcohols are the major product, and because water have a high dielectric constant (e=81) so water molecule tend to orient them-selves in such a way as to decrease the electrostatic forces between ions. And an important factor is the salvations which refer to water molecules ability stabilize ions by encasing them in a sheath of weakly bonded solvent molecules: 1- Anions are solvated by hydrogen bonding, 2- Cations are solvated by nucleophilic sites on water molecule (oxygen). And in this case of t-butyl carbonium ion the nucleophiles form strong covalent bond to carbon and converting the intermediate to a substitution product. The reaction mechanism is a sequential account of each transition state and intermediate in a total reaction, the over all rate of reaction is determined by the transition state of highest energy in the sequence, so the rate determining step is the rate determining step for both the Sn1 and E1 for t butyl chloride. (Note 6: the water soluble organic solvent acetone is used to keep a reasonable concentration of t-butyl chloride in solution) The balance equation for t-butyl chloride solvolysis in water-acetone solvent is: The effect of concentration on the solvolysis of t-butyl chloride in 70 %water 30 %acetone solvent. As the reaction proceeds the solution becomes increasingly acidic until all of the t -butyl chloride has reacted and all HCl that can form has formed. So we will monitor the reaction by allowing HCl formed to neutralize a predetermined amount of NaOH. An indicator dye (bromo-phenol blue) will change color when the NaOH has been neutralized, and clocking of the reaction should begin at the instant. So according to kinetic measurements: Rate of reaction = K [t butyl chloride] Where K is the specific rate constant in S -1 and [t butyl chloride] is the concentration of t-butyl chloride in M. Our kinetic measurement will depend on the determination of the amount of HCl produced by the reaction, so by monitoring the color change of the acid base indicator, we will determine the time required for 10% of t-butyl chloride to hydrolyze by having 10 % as much NaOH present as T-butyl chloride. Rate = d [Rcl] dt ; Where Rcl = -dt [Rcl] = K [Rcl] dt Rearranging, d [Rcl] = -K dt [Rcl] And integrating for t=0 to t=t will give; = Ln [Rcl] t Ln [Rcl] 0 = Kt 2.303 Log [Rcl] 0 = Kt [Rcl] t 2.303 Log [Rcl] 0 = Kt [Rcl] t Where [Rcl] 0: is the molar concentration at time t = 0 [Rcl] t: is the molar concentration at time t = t Two methods to calculate K 1- since the equation Kt = 2.303 Log [Rcl] 0 [Rcl] t Is an equation of a straight line (y=mx+b) with slope k. and intercept =0, a plot of 2.303 log [Rcl] 0 / [Rcl] t versus t should yield a straight line with slope k. 2- if the solvolysis reaction run to 10% completion Then, [Rcl] = 0.90 [Rcl] 0 Kt = 2.303 Log [Rcl] 0 = 2.303 log (1.11) 0.90 [Rcl] 0 And therefore, K = 0.104 T So by finding the value of K and compensate it in the rate of reaction equation Rate = K[Rcl] where the concentration of Rcl is known we can calculate the value of the rate of reaction and we will see its effect on the solvolysis of t butyl chloride in 70% water 30 % acetone solution. The effect of temperature on the solvolysis of t -butyl chloride in 70%water 30%acetone solvent. In nearly every instance an increase in temperature causes an increase in the rate of reaction, because the total fraction of all of the t butyl chloride 1molecules having energies equal to or greater than activation energy (Ea) Corresponds to the shaded portion of the area under the curve increases by increasing the temperature and by comparing the area for two different temperature, we see that the total fraction of t- butyl chloride molecules with sufficient kinetic energy to undergo reaction increases with increasing temperature and consequently, so does the reaction rate. Note7: changing the concentration affects the rate of reaction changing the temperature affects the rate constant as well as the rate. By finding the values of reaction rate constant K for different concentration of t-butyl chloride and different reaction temperature, we will find the effect of temperature on the solvolysis of t-butyl chloride in water acetone solvent. Quantitatively, K (s-1) is related to Ea and T by the equation K1 = Ae-Ea/RT1 1 Ea is the activation energy, in joule / mole. (Jmol-1) A is a proportionality constant, in s-1 R is the gas constant = 8.314 Jmol-1K-1 e is the base of the natural logarithms. T is temperature in Kelvin. This relation ship is known as Arrhenius equation We measure Ea by taking the natural logarithm of eq.1 Ln K = ln A Ea RT Thus, a plot of ln k versus 1/T gives a straight line whose slope is equal to -Ea/R and whose intercept with coordinate is ln A Note8: Ea is the activation energy, a constant characteristic of the reaction We can calculate the rate constant at some specific temperature if Ea and K at some other temperature are known. For any temp. T1 (known), Ea (known), K1 (known) K1 = A e -Ea/RT1 For any other T2 (known); (K2 unknown) K2 = A e -Ea/RT2 By dividing K1 over K2 K1 = A e -Ea/RT1 K2 A e -Ea/RT2 Taking natural logarithm of both sides, we get Ln K1 = Ea (1/T2 1/T1). K2 R Or in common logarithms (base 10 logarithms) gives: Log K1 = Ea (1/T2 1/T1) K2 2.303 R And by finding the value of K2 we will be able to find the rate of reaction at T2 and we will find the effect of temperature on the rate of solvolysis of t butyl chloride in 70 % water 30 % acetone solution. By finding the values of reaction rate constant K for different concentration of t-butyl chloride and different reaction temperature, we will find the effect of concentration and temperature on the solvolysis of t-butyl chloride in water acetone solvent. Procedure: Part A: the effect of concentration on the rate of solvolysis of t butyl chloride in 70%water 30%acetone solvent. a- Experimental procedure: to measure the time necessary for 10 % solvolysis of t butyl chloride (0.1 M concentration) in 70 % water 30% acetone solvent at room temperature. A, a, I:- 1- Prepare 500 ml of 0.1 M t- butyl chloride in acetone only and put it in an Erlenmeyer flask and label it #1. 2- Prepare 100 ml of 0.1 M NaOH solutions (in water) and put it in an Erlenmeyer and label it #2. 3- Using a burette take 30 ml of the solution in flask #1 and put it in another Erlenmeyer and label it #3. 4- By a graduated pipette take 3 ml of sodium hydroxide 0.1 M in an Erlenmeyer flask and label it #4. 5- Using a graduated cylinder measure 67 ml of distilled water added to an Erlenmeyer flask #4. 6- Add two drops of Bromo-phenol blue indicator to flask #4. A, a, II:- 1- Add quickly the solution in Erlenmeyer flask #4 to solution in flask #3 and start the stop watch to count for time in seconds. 2- Swirl the mixture and after one or two seconds immediately pour the combined solutions back into Erlenmeyer flask #4 to minimize the errors in the results. 3- The color of the mixed solutions is blue, so continue swirling the solution in Erlenmeyer flask #4 till the instant color of the solution start changing to yellow, then we stop the stopwatch and record the time. 4- Repeat the procedure at least three times and calculate the average. 5- Tabulate the results in record A. b- Experimental procedure: to measure the time necessary for 10 % solvolysis of t butyl chloride (0.2 M concentration) in 70 % water 30% acetone solvent at room temperature. A, b, I:- 1- Prepare 500 ml of 0.2 M t- butyl chloride in acetone only and put it in an Erlenmeyer flask and label it #1. 2- Prepare 100 ml of 0.1 M NaOH solutions (in water) and put it in an Erlenmeyer flask and label it #2. 3- Using a burette take 30 ml of the solution in Erlenmeyer flask #1 and put it in another Erlenmeyer flask and label it #3. 4- By a graduated pipette take 3 ml of sodium hydroxide 0.1 M in an Erlenmeyer flask and label it #4. 5- Using a graduated cylinder measure 67 ml of distilled water added to an Erlenmeyer flask #4. 6- Add two drops of bromo-phenol blue indicator to Erlenmeyer flask #4. A, b, II:- 1- Add quickly the solution in an Erlenmeyer flask #4 to solution in flask #3 and start the stop watch to count for time in seconds. 2- Swirl the mixture and after one or two seconds immediately pour the combined solutions back into an Erlenmeyer flask #4 to minimize the errors in the results. 3- The color of the mixed solutions is blue, so continue swirling the solution in Erlenmeyer flask #4 till the instant color of the solution start changing to yellow, then we stop the stopwatch and record the time. 4- Repeat the procedure at least three times and calculate the average. 5- Tabulate the results in record A. Part B: the effect of temperature on the rate of solvolysis of t butyl chloride in 70%water 30%acetone solvent. a- Experimental procedure: to measure the time necessary for 10 % solvolysis of t butyl chloride (0.1 M concentration) in 70 % water 30% acetone solvent at zero Celsius degree. B, a, I:- 1- Prepare 500 ml of 0.1 M t- butyl chloride in acetone only and put it in an Erlenmeyer flask and label it #1. 2- Prepare 100 ml of 0.1 M NaOH solutions (in water) and put it in an Erlenmeyer flask and label it #2. 3- Using a burette take 30 ml of the solution in Erlenmeyer flask #1and put it in an Erlenmeyer flask and label it #3. 4- By a graduated pipette take 3 ml of sodium hydroxide 0.1 M in an Erlenmeyer flask and label it #4. 5- Using a graduated cylinder measure 67 ml of distilled water added to Erlenmeyer flask #4. 6- Add two drops of bromo-phenol blue indicator to Erlenmeyer flask #4. B, a, II:- 1- Suspend the Erlenmeyer flasks in a water bath full with ice and water, allowing the temperature of the Erlenmeyer flasks and their contents to equilibrate for ten minutes. 2- Adding quickly the solution in Erlenmeyer flask #4 to solution in Erlenmeyer flask #3 and start the stop watch to count for time in seconds. 3- Swirl the mixture and after one or two seconds immediately pour the combined solutions back into Erlenmeyer flask #4 to minimize the errors in the results. 4- The color of the solution after that will become blue, so continue swirling the solution in Erlenmeyer flask #4 till the instant color of the solution start changing to yellow we stop the stop watch and record the time 5- Repeat the procedure at least three times and calculate the average. 6- Tabulate the results in record B. b- Experimental procedure: to measure the time necessary for 10 % solvolysis of t butyl chloride (0.1 M concentration) in 70 % water 30% acetone solvent at a temperature greater than room temperature by ten degrees. B, b, I:- 1- Prepare 500 ml of 0.1 M t- butyl chloride in acetone only and put it in an Erlenmeyer flask and label it #1. 2- Prepare 100 ml of 0.1 M NaOH solutions (in water) and put it in an Erlenmeyer flask and label it #2. 3- Using a burette take 30 ml of the solution in Erlenmeyer flask #1 and put it in an Erlenmeyer flask and label it #3. 4- By a graduated pipette put 3 ml of sodium hydroxide 0.1 M in an Erlenmeyer flask and label it #4. 5- Using a graduated cylinder measure 67 ml of distilled water added to Erlenmeyer flask #4. 7- Add two drops of bromo-phenol blue indicator to flask #4. B, b, II:- 1- Suspend the flasks #3 and #4 in a water bath full with ice and water, allowing the temperature of the flasks and their contents to equilibrate for ten minutes.(to reach the temperature of the water bath) 2- Adding quickly the solution in flask #4 to solution in flask #3 and start the stop watch to count for time in seconds. 3- Swirl the mixture and after one or two seconds immediately pour the combined solutions back into flask #4 to minimize the errors in the results. 4- The color of the mixed solutions is blue, so continue swirling the solution in flask #4 till the instant color of the solution start changing to yellow we stop the stopwatch and record the time 5- Repeat the procedure at least three times and calculate the average. 6- Tabulate the results in record B. Record A Run number Temperature Time of 10 % reaction Average time / seconds Record B Run number Temperature Time required for 10% reaction Average time/seconds Average time/ seconds References; * E. Brady, James. E. Humiston, Gerard., General Chemistry Principles and Structure, second edition, SI version, john Willy and sons, Inc. * Brewester, Vaderwerf and McEwen. Unitized Experiments in Organic Chemistry, 3rd Ed. * Streitwieser, Andrew. H. Heathcock, Clayton. Introduction to Organic Chemistry. * H. Reusch, William. An Introduction to Organic Chemistry. * J. Laidler, Keith. Chemical kinetics. 2nd ed. * Search engines that where used: o www.google.com o www.yahoo.com * Goldwhite, Harold. R. Spielman, John. College Chemistry, 1984