Inquiring Minds Want to Know-Now Essay

Penton Media is a publisher of several business trade magazines, and their research department is studying the long-term viability of the reader service card within its publications (Cooper & Schindler, 2014). This card is an advertisement card used for readers to request product or service information, and potentially could be generating fewer leads than in the past (Cooper & Schindler, 2014). The research division of Penton Media conducted a meticulous research with many diverse readers through various diverse forms of communication. Penton Media is now faced with the challenge on determining if this reader service card will sustain ad be beneficial in the future. The survey is not clear and is perplexing. Questions should be directive and closed ended. In this survey the questions asked are not directive questions, but moderately open ended questions that would discourage a user from completing the survey. When the questions are not specific it would give feedback that is not what key decision makers are seeking. The wording of the questions is equally adequate for the responses needed; but, they could be more designed to yield desired results. This method could motivates users to not only complete the survey, but also provide honest and reliable feedback. There is not enough purpose or direction present to encourage the participant to give revealing answers (Cooper & Schindler, 2014). Having a more direct, concise, and structured questionnaire would not only get the feedback that is warranted, increase participation, but more time could be used to reevaluate the response that are received. This survey was not designed properly to accomplish the specified objectives. Coding involves assigning numbers or other symbols to the questionnaire for the purpose of grouping the data (Cooper & Schindler, 2014). For each question the researcher must assign numbers to each response available in order to code the data correctly. A code sheet will allow an SPSS system to quickly find the frequency, percent, valid percent, and cumulative percent of each response. The detail of the code sheet will produce detailed SPSS results which will allow the researcher to clearly interpret the data.

Dream House Essay

Everyone has their own thoughts about their dream house.  These days homes are more affordable because of the economy and all the foreclosures makes it much easier to afford a really nice house. My dream house is not a fancy house that I could never afford; its a home I could see my wife and I having in the future. I have seen many homes that I thought to myself, this house would be perfect. A few characteristics I want to describe about my dream house are the appearance, location, and decor. I want my house to have a nice large home with coffee stained wood finish on the outside full of crystal clear windows of all different sizes. I imagine as you walk into my home there would be high ceilings and hanging over the entryway would be a big crystal chandelier. When entering the home, there would also be a place for you to hang your coat, rest, and take off your shoes from a long day’s work. I want a house that is not brand new but not too old either because I do not want to have fix the house constantly or hear the creaking floors while walking around. I always thought it would be nice to have solar panels, a windmill, and a garden so I can be self reliant. The grass would be a bright healthy green almost as if it was not real. Around the house would be a large fence to allow for our privacy and to keep the animals in. My dream house will be in a community, but I want it to be in an area that is not to busy for convenience and for the safety of our future children. I always thought it would be nice to have a couple of acres for my dogs to run about and a beautiful lake stocked with fish for the dogs to go into and cool off during the hot summers. Illinois is a beautiful state and would be a nice place to settle down and have this dream house. Another significant thing about the home would be the long cobblestone driveway you would have to travel up leading to our home and front porch. It would also be nice to have a day room attached to the house with windows that easily open and close so my wife could sit out there in the winter to smoke and not be so cold. I want the inside to be tasteful, like I imagine a doctor’s home looking. There would be two floors and a basement. When you first walk in, you see the family room which is very calm and relaxing. You continue to the kitchen and dining room with an open floor plan. The basement would be split in half for both my wife and I. My part of the basement would be man themed, full of energy and excitement. There would be a pool table, arcade style games, a shadow box full of military memorabilia, big televisions, and gaming systems. My wife and I would have the master suite upstairs with a California king Temporpedic bed sitting with a beautiful oak finished baseboard and headboards, an enormous television, big bay windows to allow the cool breezes in during the hot, humid summers, and big dark curtains to keep the sun out during the mornings. I do not have any children currently but hope to have one or two in the future and they would also have bedroom up stairs. I would like their bedrooms to be kid oriented so for example if we have a boy nice blues and clouds or jungle with animals. If its a girl then pinks and pony’s or whatever it is my wife decides. My dream home will have an elegant appearance, be in a convenient location, and be tastefully decorated. I also believe a home like this would be perfect for the holidays or family gathering and would allow me to see my family more. These are all the things that would make my home perfect for my wife and I in addition I look forward to making this dream home a reality.

What Really Matters in Cancer Essay Example | Topics and Well Written Essays - 500 words

What Really Matters in Cancer - Essay Example The article states that the biomedicalisation of cancer care has led to the treating of the disease than cancer. The patient has been neglected especially aged patients who spend a fortune in treatment at the face discrimination (Purushotham et al., 1669). Treatment has become expensive and complex. It talks about the social nature of cancer. It states that cancer is a community disease in its origin and risk factors in spite of patients being treated as individuals. Hence, if the social aspect is taken, then its treatment should be different. It advocates for cancer self-help groups for patients. It talks about the consequences of neglecting the social aspects of cancer. The author advocates for compassionate cancer care where the patient is cared for rather than undergoing treatment alone. It is stated that social cancer medicine has been neglected for the molecularisation of cancer. The article advocates for research into the social nature of cancer (Purushotham et al., 1670). The information in this article is relevant to the real world in the care and treatment of cancer patients all over the world. It is applicable at this present moment as there are a lot of cancer patients suffering from the toxic nature of cancer treatments without the social care they need to go through it. There is a lack of cancer self-help groups to help patients in meeting the cost of cancer treatment. It is applicable all over the world as cancer does not select on the region to affect. It is a worldwide disease. The information is relevant because of the technological aspect of cancer treatment without the social care needed. Treatment is all about treating the disease rather than the person. There is no other author or research that opposes the ideas presented in the article. Macmillan’s research named Discrimination at Work support the ideas presented in this article. Further research into the social nature of cancer is needed along with research into patient-centered care (Purushotham et al., 1671).     

Outline Example | Topics and Well Written Essays - 500 words

Outline Example Upon recruitment, players in the two industries must establish viable strategies for retaining the skilled employees. Players in the hospitality and tourism industry should develop career promotional campaigns as a method of attracting and retaining skilled employees (Australian Government, 2015, p.29). The companies, through the campaign programs, can enlighten prospective employees the career opportunities and growth programs the industry can offer. Players in the tourism sector should advocate the inclusion of tourism education in the curriculum of the system (Shakeela, Breakey, & Ruhanen, 2012, p.35). Education creates awareness and encourages youths to pursue further training in fields related to the industry. To bridge the gap of skilled labor shortage during the peak season, the hospitality, and tourism companies should incorporate outsourcing as an intervention measure (Davidson & Wang, 2011, p.239). Hiring of qualified employees during the peak season in hotels and tourism agencies lead to enhanced efficiency in handling the influx of tourism. Outsourcing is relatively cheap and convenient because the companies do not need to incur the high cost of labor during low season. Hotel and Tourism companies need to strategize on the method of recruiting new employees into the industry. The recruits must possess the necessary qualifications in terms of academia for the jobs, as this will influence directly on performance (Hui-O & Hsin-Wei, 2011, p.205). Companies must evaluate what skills they are in need of prior to recruitment. Besides the skills, attitude and capability of the newcomers need require thorough vetting to ascertain their suitability for the industry. Adjustment of remuneration packages for the skilled workforce in the hotel and tourism industry is instrumental in the retention of employees (Daft, 2010, p.310). Salaries and allowances

Promotion Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Promotion - Research Paper Example Promotion is inclusive in marketing and is believed to play the part of a marketing investment that is excessively essential in businesses (Gordob, 2010). Over the years, phone manufacturers have had to deal with wireless carriers so that they can have adequate access to their networks. This is the reason most phone companies have their prices dictated by the same carriers mentioned above. High pricing caused people to find other services that can be used in place of the phones. As the struggle went on, different manufacturers have used the technological ideas currently flooding the markets and have come up with the models that have been used to end the struggle. According to latest statistics, world mobile users have greatly increased such that they have surpassed internet users. It has been stipulated that more than forty five million people use smartphones. The fact that almost everyone owns a phone can be attributed to the high quality advertising strategies in the present world (Newton, 2009). This increase in the numbers of the mobile users can only offer promoters hope that the market will soon become phenomenal. In the act of promoting mobile phones, it is essential to understand that most people typically are attached to them. For this reason, the more features a mobile phone offers the better and the more its promotion will result to the company’s prospected success. Most companies seem to have conducted enough research on characterized customer satisfaction, customer research, and products use, but seem to have forgotten to question directly from the customer of their expectations. The promoters need to realize that their aim is to satisfy the needs of their customers as they make extremely large amounts of money. In my opinion, the customers’ demands have not yet been reached despite having new models of phones in the market (Saulimen, 2011). This is because most people

Touched by nonprofit organizations Essay Example | Topics and Well Written Essays - 500 words

Touched by nonprofit organizations - Essay Example This paper discusses the benefits that a community reaps from non-profit organizations or rather reflects at how lives have been touched by activities and or presence of non-profit organizations in the society. Sheppard and Oehler (2009) posit that non-profit organizations bring awareness to infrequent and or otherwise neglected issues, problems and causes within the society at large. In a society, many social, health and or financial problems are evident and most are rarely addressed by the relevant local authorities. Non-profit organizations are often at hand to address such abandoned people hence restoring some sense of hope to those suffering from such problems. In addition, most non-profit organizations provide job training services to the untrained members of the society as well as to those seeking further development. These services are made available to the people with ease which helps improve the community’s character and quality. The economies associated with these organizations on average stretch less funds from the private sector, the public sector and the foundation itself via reduced costs of operations for the organizations existing in a given location (Tess, 2003). Consequently, Tess (2003) reveals that the centers are able to serve more people as well as provide increased services hence impacting more people. With continued growth and development come increased investments into new infrastructure in the community thus expanding the impact of the organization. Most non-profit organizations develop centers in economically distressed areas. According to Shaffer, Deller and Marcouiller (2004), the presence of new infrastructure in these areas results in the development of new property, renovation of property, establishment of new business ventures, expansion of current business organizations as well as increased investment in public amenities and infrastructure. The availability of these entities requires management forces and as such many

All these museum pieces of the once-proud native Americans Essay

All these museum pieces of the once-proud native Americans - Essay Example All these museum pieces of the once-proud native Americans It is the equivalent of celebrating something that belonged to a bygone era when these tribes ruled vast areas of America, from the beginning of time to eternity but it was destined to be that way. The museums seem to be an effort by white men to expiate themselves of their sins in dispossessing these people of their ancient lands that had belonged to their ancestors. Once mighty and proud warriors have been reduced to living in reservations as if they have to be segregated on their own land and sometimes eking out a living on marginal land. A case in point would be the native American Indians in California. They had 300,000 people of different tribes when the first Spanish settlers, soldiers and priests first arrived in the area around 1769. In fact, California had the densest pre-Columbian population anywhere that is north of Mexico yet this almost disappeared by the turn of the twentieth century, less than 20,000 were left, an almost unspeakable tragedy caused by disease, wars and exploitation. The rapid population decrease led to the disappearance of around 500 distinct tribes (Margolin, 1993) and along with them their way of life, their songs and dances, customs about courtship, marriage, adolescence and growing old. Also lost were their prescribed burning practices that honors their environment, preventing degradation through siltation, floods and landslides.

An essay Example | Topics and Well Written Essays - 500 words

An - Essay Example Deducting from it through inferences is still incomplete as it needs passion and imagination to see the world fully or infinitely as Blake would put it. â€Å"Closing himself up† meant omitting one of the criteria of his fourfold vision that would only let him see a â€Å"narrow chinks of his cavern† or limited vision. The fourfold vision of Blake is not only useful in understanding our universe but also helps in evaluating any supposition presented to us thereby giving us a full and complete account of our experience as we relate with the world around us. . It works by seeing the world through the four criteria of vision which are evidence, passion, logic and imagination to fully appreciate it. Cleansing the doors of perception works by enabling the person to appreciate the world fully by using evidence, feeling, reason and imagination that it ceases to merely seeing it but rather more on experiencing it. It recognizes that by merely using any one or two of Blake’s fourfold vision would mean incomplete. It is effective because it takes the most of all the faculties of man in appreciating the universe around him. Thus he does not only seek material validity for existence or any supposition, but seeks to appreciate it with the use of emotion which could also mean adding a sense of care to things that we materially seek evidence. Then it is evaluated logically and let man to be infinite through his imagination. It applies to everyday life in many ways. First, by providing questions about our existence not to rely merely on material evidence but also on our other faculties to have a complete grasp of our universe. Second, cleansing the doors of perception enables us to appreciate our existence, that we ought to validate it and be grateful for the mere fact that we had the privilege of existence. This through the first criteria of the four visions which is to seek material evidence. This

ISMG Essay Example | Topics and Well Written Essays - 500 words - 3

ISMG - Essay Example The supply is controlled by the weather while the demand is controlled by spikes and shifts in demand like for other manufacturers. Due to the supply being clustered in one area and the processes after harvest being too many it raised a lot of problems for the company in terms of costs. The company needed a system that could solve the problem of line utilization, scheduling, reducing inventory, transportation costs and lead time. The sales and operations (S&OP) program was adopted to help alleviate these problems. It was meant to handle problems such as unanticipated demand, shortages in supply, and production disruptions. The paper-based spreadsheet system that the company previously used became inadequate in supporting the complex nature of the business while also not meeting demands of the company. This is mainly because the company was too big and more complex while the spreadsheets relied on outdated data that required a lot of effort to analyze. The S&OP program is implemented in different stages with the first stage being scrubbing all the previous data and unifying it in one database. This step was mainly meant to ensure that all the participants of the supply chain worked together with each other and understood the other departments accordingly. This was followed by a five phase implementation program to show value of S&OP program early in the transformation. The first phase required improving demand visibility that necessitated better communication at the decision making level while also ensuring that every member of the group gained same data and each other’s goals. The program also helped in training the users of the program while also testing the scalability of the program without disrupting the company’s existing workflow. The statistical forecasts and preparing plans for price changes and promotions in future and an analysis of demand data was also improved thereby

Personal reflection Essay Example | Topics and Well Written Essays - 250 words - 5

Personal reflection - Essay Example There is much reason that explain the perpetual social problem among coffee farmers. One of the main problem is the existent of middlemen in the coffee market (Francis). They buy coffee at a low price and sell at super profit. In addition, the coffee market is controlled by a few multinational companies that dictate the prices of coffee (Francis). For this reason, the farmer has no power to control the market, but they are reduced as price takers. And because the coffee multinational want to maximise their gain they buy coffee seeds at low price to the disadvantage of coffee farmers. This explains the perpetual circle of poverty among Ethiopian and other African countries that grow coffee (Francis). And because lack of hope in controlling the poor prices of coffee, the farmers are turning to chat farming because it attracts better prices in the local market. They argue that the only way out of poverty is to abandon coffee for other lucrative

Heat of Combustion Lab Essay Example for Free

Heat of Combustion Lab Essay There are many fuels in the world and we use fuel everyday in our life. However some fuels are very useful and some are not. Usually useful fuel means the fuel that is very efficient in a small amount. To know the efficiency of each material, we measured the changes of mass and temperature when we burn them. And we calculated changing energy by using the equation that we learned in the class by using our measurements. And we calculated the heat of combustion to know the efficiency of the material. We also used the data booklet value for the standard enthalpy of combustion of each material to get the errors in our experiment. Errors in our experiment were usually over 20 percent which is quite large. Before we heated the water, we made the temperature of water below than 10à ¯Ã‚ ¿Ã‚ ½C with ice to see the changes of temperature more efficiently. If we just heated it in normal temperature such as 20à ¯Ã‚ ¿Ã‚ ½C, we couldnt see the changes of temperature well, and it could take more time to heat it. We also measure the changes of mass of material to see how much we burned. We put some ice in the water to make the initial temperature of water as lower than 10à ¯Ã‚ ¿Ã‚ ½C. When the temperature decreased up to 10à ¯Ã‚ ¿Ã‚ ½C, we took out ice from the water. After we took out the ice and fill the cylinder up to 200ml of water, the temperature was higher than 10à ¯Ã‚ ¿Ã‚ ½C because the temperature of the water changed very quickly. We measured the temperature of water and then we hang the tin can on the hanger, so the temperature might increased again during we set up all the experiment systems. So we should measure the temperature of water when we set up all the things. For example we should measure it after we turn the light on the candle wax and hang the tin can on the hanger. We measured the final temperature to see the changes of the temperature. We blew out the candle when the temperature reaches 35à ¯Ã‚ ¿Ã‚ ½C, and we measured the highest temperature reached as the final temperature. When the temperature reaches 35à ¯Ã‚ ¿Ã‚ ½C, we quickly blew out the candle. However we are not accurate as the machine so we might didnt blow out it when it reaches exactly 35à ¯Ã‚ ¿Ã‚ ½C. Also it was difficult to measure the highest temperature of it after we blow it out. Even though we kept watching it, the temperature changes so quickly, so our measurements are not correct 100%. In our experiment we didnt measure the mass of tin can. If we measure the mass of it, we could get more precise measurement compare to the standard enthalpy of combustion. Our errors are quite large, so I think one of reason is that we forgot the measure the mass of tin. So we should study and think more about the experiment before we do it. We could calculate how much heat we got by adding the changing energy of water and the changing energy of the tin can, if we measured the mass of can. At the end of the experiment, we measured the mass of candle to know how much of them were burned. During and after we blow out the candle, some of liquid were might evaporated. Such as ethanol and butanol are volatile liquid, and the fact that the lamp was hot indicates that some of it would have evaporated. So they are burned and evaporated more after we measure the temperature. Another fact that we should consider is that not only the water was being heated, but also the thermometer, stirring rod and the tin can were also being heated. We should consider that they were also heated, so we should measure how much heat were used to heat them. Also some other heat would have been lost round the sides of the tin can, and from the water to the atmosphere. Due to our room temperature are different from the temperature of water. The good thing that we did in our experiment is that we made some space when we set up the large metal can to surround the candle. As we make some space under the large can by putting some flat cylinder under the can, the candle burned more quickly and well. If we didnt make the space for it, air might stuck in there so it would take more time to reaches up to 35à ¯Ã‚ ¿Ã‚ ½C.

Applications of Machiavelli Essay Example for Free

Applications of Machiavelli Essay There are many ideas people can learn from history’s great thinkers and achievers. The Renaissance Era had the fastest progress in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, Leonardo Da Vinci and Michelangelo introduced new ideas and new forms of art. Niccolo Machiavelli was an Italian politician and diplomat. The reason his theories are advanced is that he is already used critical thinking while he lived in a country where most people explained things using God and religion. He was also a philosopher, and his many theories about managing a kingdom were quite innovative in Renaissance times. The Prince is a manual about how to manage a kingdom successfully. The Prince was written for Lorenzo de Medici of the Medici Family, which was the best known family in the Renaissance Era. Medici Family made great contributions to the culture because it traded and paid for many works of art in that period. The Medici Family was rich and powerful in Italy, and it was the Renaissance equivalent of a major corporation. Machiavelli lived hundreds of years before the major corporation of today, but The Prince can still be used as a guide to getting ahead in business, just as it is a guide for building a successful princedom. The Medici Family had existed for hundreds of years, and it was powerful and rich just like the Coca-Cola Company. The Coca-Cola Company may also last for hundreds of years since it has been successful for over a hundred years. The Prince tells readers how to use power correctly; it also tells readers how to sustain the kingdom’s power and prevent the kingdom’s  decay. More specifically, Machiavelli tells readers that what kind of personality and morality a successful prince should have. The Prince contains some of Machiavelli’s ideas which were very advanced for that period. These ideas are still useful now and can also equally be applied to the Coca-Cola Company. The Coca-Cola Company is the leader in the beverage industry, and it is a very successful global company. Managing the Coca-Cola Company is similar to managing a kingdom. Therefore, Some of Machiavelli’s theories could be used by the Coca-Cola Company. In the chapter â€Å"How princes should honor their word† and â€Å"The constitutional principality†, I found some appropriate ideas which may be helpful to The Coca-Cola Company. Thesis statement: Although Niccolo Machiavelli died hundreds of years ago, some of his ideas such as showing only the good qualities, keeping a good relationship with people, and making the product indispensable to people are helpful to the Coca-Cola Company. Honor the word: In The Prince, Machiavelli makes some recommendations to the king about how princes should to honor their word. The recommendations can also apply to the advertising of the Coca-Cola Company. Machiavelli said, â€Å"A prince, therefore, need not necessarily have all the good qualities I mentioned above, but he should certainly appear to have them.†(57) No one is perfect, including the prince. Machiavelli believes that a prince should show his good qualities, and hide his bad qualities. It is like the advertisements of the Coca-Cola Company. A good advertisement should show all the advantages of the products or services advertised, and hide the disadvantages. Furthermore, we use our genuineness to earn other people’s trust. However, Machiavelli has a unique perspective on how to earn the trust of people. In chapter eighteen of The Prince, â€Å"†¦princes who have achieved great things have been those who have given their word lightly, who have known how to trick men with their cunning, and who, in the end, have overcome those abiding by honest principles.† (56) If princes want to earn the trust of people, they need to use some type of scheme instead of being honest. This idea can also be used in advertising. A good advertisement is impressive, and it shows only the advantages to the customers instead of showing  everything about the product to the customers. According to Interbrand, Coca-Cola is the most valued brand in the world. Coca-Cola has good sales performance because it attaches great importance to its products’ advertisements. It placed advertisements in magazines, on TV, in websites, and on street signs. In China, the Coca-Cola Company hired a number of well-known Chinese movie stars and athletes to make commercials for Coke. Coke is a great drink for summer because it is thirst quenching and cool. One of the short commercials was very impressive. A group of teenagers was running on the street, and they were sweating hard. Everyone was tired and thirsty. At this time, a van with a Coca-Cola logo passed by. They recovered their energy by drinking Coke. The whole advertisement focused on the teenagers’ athletic bodies and their expressions of enjoyment. This advertisement showed the advantages of Coke, which are the wonderful taste and the cool refreshment; however, it did not show the disadvantages of Coke including high amounts of sugar, caffeine, and chemical additives. After watching the commercial, people have the desire to buy Coke. As Machiavelli advised, The Coca Cola Company is using cunning to trick customers into drinking their soft drinks by showing only the positive aspects of Coca Cola. Relationship with people: Machiavelli has written about the relationship between the prince and the people. â€Å"I shall only conclude that it is necessary for a prince to have the friendship of the people; otherwise he has no remedy in times of adversity†(34) If a prince does not have a good relationship with the people, he will soon lose his power. A prince brings peace and prosperity to the people, and the people give their support to the prince. The â€Å"people† in The Prince are similar to customers in modern society. If a company wants to hold a great market share in the industry, it must focus on its relationship with customers. The Coca-Cola Company has a positive image for customers. The product is shown as â€Å"energetic and youthful†. When people visit the Coca-Cola Company’s official website, they can feel the company’s enthusiasm. The Coca-Cola Company has a short film on its home page which shows polar bears. This film is about the happy life of polar bears. The bears in the film are really cute and kind, and they are enjoying Coca Cola. It definitely leaves a good impression on the customers. Also, the Coca-Cola  Company has successful marketing strategies. The Coca-Cola Company has a great amount of loyal customers because it serves more than 200 countries in the world; customers can buy their products everywhere because they have the most advanced distribution channel. As a result, Coca-Cola is the most valued brand in the world; it has held about a 48% market share of the beverage industry. The Coca-Cola Company is the leader in the industry because it has a good relationship with customers. Make products indispensable: According to The Prince, â€Å"Therefore a wise prince must devise ways by which his citizens are always and in all circumstances dependent on him and on his authority; and then they will always be faithful to him.†Ã¯ ¼Ë†35) That is to say, If a prince wants the people always be faithful to him, he should make people dependent on him. The Coca-Cola Company has a similar idea. When it was introduced, Coca-Cola contained cocaine, and this is the origin of the name â€Å"Coca Cola†. Cocaine is a stimulant from the leaves of the coca plant. People become addicted to cocaine by the long-term use of it. After cocaine was prohibited, The Coca-Cola Company put caffeine in Coke instead of cocaine. However, caffeine still can make people become addicted to Coke, thus, they become dependent upon having Coca Cola for the unique flavor and for the caffeine. One of the most important people in the Coca-Cola Company’s history is Robert W. Woodruff. He was the CEO of the Coca-Cola Company in 1923. Woodruff had the same idea as Machiavelli, which is making customers â€Å"dependent† on Coke. He mentioned that if the customers could not get Coke immediately when they were thirsty, Coca-Cola would lose in the competitive marketplace. The first vending machine was invented, and the Coca Cola Company began to sell coke in retail stores and convenience stores. Woodruff’s idea was to satisfy all the customers no matter when and where the customers wanted Coca Cola. The Coca-Cola Company made a very successful commercial in 1937, which was groundbreaking for that period because the theme was lifestyle. In this commercial, The Coca-Cola Company highlighted the importance of Coke in life instead of the attributes or ingredients of Coke. The most famous advertising slogan from this commercial is â€Å"The Pause That Refreshes†. Woodruff spent a lot of money and time on promoting Coke, but it was well worth the effort. The Coca-Cola  Company still spends lots of money on advertising even in nowadays. In 2012, the Coca-Cola Company spent more than three billion dollars on their advertising and increased the sales of firm and brand recognition. The Coca-Cola Company now has many loyal customers, and Coke plays an important role in our daily lives. Conclusion: Machiavelli wrote The Prince for the Medici family. The Medici family was like the big corporations of today. Because of this, Machiavelli’s ideas are just as important now as they were during the Renaissance era. As Machiavelli advised, princes should only show their good qualities and hide the bad qualities. Through its advertising, the Coca-Cola Company is using cunning to trick customers into drinking its soft drinks by showing only the positive aspects of Coke. Moreover, Machiavelli believes that if princes have a good relationship with people, people will always support them. In modern society, the Coca-Cola Company has many loyal customers because it has a good relationship with them. Furthermore, Machiavelli advised that people will always be faithful to a prince if people are dependent on him. The Coca-Cola Company is using caffeine in its products, so when people drink Coca Cola, they become addicted. Also, the Coca-Cola Company spent a lot of time and money promotin g its products. As a result, the Coca-Cola Company has a great number of loyal customers. All in all, many of the ideas in The Prince are similar to the ideas of the Coca-Cola Company, although The Prince was written during The Renaissance hundreds of years before Coca Cola was introduced. Works Cited Machiavelli, Niccolo. The Prince. Machiavelli, Niccolo. The Prince. London: Penguin Group, 1961. 106.

Company overview: Astro All Asia Networks

Company overview: Astro All Asia Networks Astro All Asia Networks is a Malaysias leading cross-media group with significance presence in DTH (Direct-To-Home) TV services, commercial radio and TV programming. The group encompasses of seven different structures which includes MEASAT Broadcasting Network Systems (MBNS) or also known as Astro TV, Astro Entertainment Network (AEN), Airtime Management TV Programming Sdn Bhd (AMP) radio networks, Tayangan Unggul Sdn Bhd (TUSB), Astro Shaw Sdn Bhd, Measat Publications Sdn Bhd and Digital Five Sdn Bhd. Astro is owned by Binariang Sdn. Bhd. with 85% share and the remaining 15% is owned by Khazanah Berhad. In this study, we will take MBNS as the main organizational where sports marketing lies in this structure. MBNS was established in 1996 with 22 channels broadcasted on air. Today, MBNS broadcasts more than 125 pay-TV channels and serves to more than 2.93 million households including Malaysian TV households, rural and urban. Throughout the technology advancement, the group has paved its innovative roadmap from Standard Definition (SD) to B.yond featuring High Definition (HD) broadcast to Malaysia through Astro B.yond. Up till now, Astro TV has its own 12 HD channels on its platform. In MBNS, it is divided into seven divisions which are first, Broadcast and Operations, second is Commercial Services, third is Customer Marketing and followed by Communications, Customer Experience, Information Technology, Sales Distribution, Content Management Group, Regulatory and Government Relations, Customer Marketing and lastly Technology and New Media. MANAGEMENT TEAM Dato Rohana Rozhan Chief Executive Officer MEASAT Broadcast Network Systems Ahmad Fuaaad Kenali Chief Financial Officer MEASAT Broadcast Network Systems Dato Borhanuddin Osman Executive Director Airtime Management and Programming Sdn Bhd Zainir Aminullah Executive Director Astro Entertainment Sdn Bhd Raghvendra Madhav Executive Director India (based in New Delhi) Ken Wang Executive Director China (based in Beijing) Louis Foo General Manager MEASAT Publications Lakshmi Nadarajah General Counsel Astro CUSTOMER MARKETING TEAM In Customer Marketing, the division is sub-divided into four other segments which are firstly, Malay Segment Marketing including Malay Loyalty, secondly, Presence Marketing, followed by Chinese Marketing, Sports Marketing, and lastly International, Education, Indian and Others Segment Marketing. Diagram (1.0) below shows the divisional structure of customer marketing team: Molina Musa (Vice President) Shirley Tan (Ast.Vice President) Chinese Segment Marketing Nachiappan M.T Arasu (Ast. Vice President) Sports,International, Education and Others Herman Sophiaan (Ast. Vice President) Malay Segment and Presence Marketing Rosnah (Ast Vice President) Malay Segment Loyalty Ahmad Faisal (Ast. Vice President) Sports Marketing Nik Faidz (Ast. manager) Sabrina (Associates) Michelle Goh (Ast. Manager) Yeng Yeng (Associates) Sheila Mathavan (Associates) Jeevan (Associates) Emarina Kamal (Associates) Yvonne (Associates) Nurul Hidayah (Intern) Nur Nazihah (Associates) Sharol (Intern) Heryandy Ramli (Associates) Mohd Syafiq (Intern) BACKGROUND OF STUDY This study is conducted to identify the factors of successful sports marketing strategies in pay TV industry in Malaysia which is solely owned by Astro MEASAT Broadcast Network Systems Sdn Bhd. Astro is a leading pay TV with no major competition in this industry for over 10 years is providing its premium sports package in broadcasting the worlds best sports on air. The exclusivity of Astro in showing the worlds best sports has become its major success in up-selling the sports package. Since Astro is represented as a global business environment where most of the contents are taken internationally and disseminate in Asia, how well the firm can do profit and improve humanity can be the most important dimension to look at through deeper understand in consumers preferences and income level (Van R. Wood, Dennis A.Pitta, Frank J. Franzak, 2008). Astro sports marketing team is now trying to adapt to local consumer buying behaviour and needs that are driven by the differences in cultural norm s. This study later will determine how it can be one of the important factors taken into consideration to ensure the success of sports marketing program strategies. According to Vivienne Shaw (2000) is her study on successful marketing strategies of German companies in the UK, she had identify that strategic objectives and focus, customer targets, competitor targets and competitive advantage, and interaction of marketing mix play a major role to ensure success. Besides aiming to discover the correlation between customer marketing strategies implementation, it is also will determine the feedbacks from rewarding its current 1.53 million sports package subscribers through the execution of sports ground events and corporate social responsibility. However, the ultimate objective of sports marketing is to achieve 1.8 million subscribers and increase average revenue per user (ARPU) still hasnt reached yet. Therefore, in this study, we will also find ways on how Astro can achieve its target either by peer influence and freedom of choice in choosing the most updating sports content. As the sports pack is the most expensive pack among all packages availab le, the benefits that subscribers will gain from paying the fees to watch the best in the world sports will be determined throughout the research. PROBLEM STATEMENT Ideal approach to pursuit the marketing strategies are important to win the heart of sports package subscribers. Among the all content packages offered by Astro including the basic pack, sports package is the most expensive of all. To retain the customers from reverting to original pack combo by withdrawing the sports package in Astro packs can be a major problem face by the organization as consumers want the best value for every cent paid to watch the best worlds sports on air. Therefore, Astro needs to give the best value and sport contents available that worth paying by consumers. Another problem faced is to ensure exclusivity of Astro sports pack from other competitors in broadcasting industry such as RTM and TV3. According to Simon (1992, p.6), he stated that organisations must be able to manage the integration of market and technology as equally driving forces. With the technology advancement, sports pack can be integrated into incredible pack that competitors doesnt have such as watching sports game in high definition (HD) instead of standard definition (SD). The internal factors that influence the successful of sports marketing program are also been questioned on the level of its effectiveness. Major challenges for managers according to Eleri R. Thorpe and Robert E.Morgan (2007) are on how manager direct the efforts of talented employees in given time frame and how manager guarantee that aims mission of intended marketing strategy is clearly understood by employees. As consumers not only looking forward for the international sports team, it is also another drawback because Astro needs to fulfil the local consumers taste by broadcasting local game on air in the sports package. OBJECTIVES OF STUDY The objectives of conducting this research are: To discover the success factors sports marketing strategies in pay TV industry in Malaysia. To identify how sports marketing strategies will be able to cater and fulfil the differences in consumers preferences. To reward consumers with feeling of belonging through CSR and ground events organized by the Sports Marketing team. To identify the benefits gained when subscribers pay monthly fees to subscribe to Astro sports pack as compare to watch sports at non-pay TV station. RESEARCH QUESTION In conducting this research, the questions below need to be answered through observation, interview the internal parties or from consumers feedbacks. How Astro sports marketing strategies able to cater and fulfil the consumers preferences in terms of gender, cultural and income level differences? What can Astro sports marketing team do to make customers have the feeling of belonging through corporate social responsibility (CSR) and ground events to reward loyal customers? How Astro can provide freedom of choice in choosing the most updated sports content in any platform through the adaptation of marketing strategies and marketing mix? What are the benefits received or caused-related marketing effected the subscribers when they subscribes to the sports package and pay the monthly fees throughout the years in comparison with watching sports game broadcasted in non-pay TV? SIGNIFICANCE OF STUDY This study can be significance not only to the organization itself, but to customers and to the nation. Firstly, the researcher intended to discover the success factors of Sport Marketing strategies in pay TV industry in Malaysia for the benefit of the organization that helps to overcome the barriers and undesirable outcomes by learning all about the current subscribers and potential subscribers of sports pack. Secondly, this study also addressed to create awareness and positive identity that diverse Astro sports pack with other competitors in sports channel especially in non-pay TV. Another benefit of this study is to create more purchasing powers of consumers in deciding what give the best values for their money. They usually tied up with emotions when considering the purchase decisions. Therefore, through effective marketing strategies, it helps to derive consumers to make purchasing. As Astro is the main Asia pay-TV broadcaster and number one in Malaysia, it assist our country to come out with the technological advancement through the launching of High Definition channels that brings international; sports game lives together in HD direct to customers. It creates international brand image mutually will increase positive image of the nation. LIMITATIONS OF THE STUDY This research is conducted to identify what are the factors that sports marketing strategies can be successful in retaining the existing sports pack subscribers and attracting potential sports pack subscribers in pay TV industry in Malaysia. Thus it will be restricted only to observation, interviews and secondary data such as annual report. Observation that will be made internally in the organization itself (Astro) by interviewing the samples which is the top level manager in sports marketing team and the employees. Through observation during the ground events and corporate social responsibility done by the team, it helps to determine the success factors. Besides that, the external samples such as Astros customers, sports viewers regardless they are Astro subscribers or not on and consumers with difference genders and income level can be used to obtain results on the level of effectiveness of sports marketing strategies. Those vendors including event agency and producer of sports merchandises who have collaborated with Astro to sustain the premium sports packs can contribute in giving feedbacks and opinion regarding the success factors of Astro Sports Marketing through interview and supporting documents. DEFINITION OF TERMS Sports Sports can be clearly defined as an organized, competitive, and skilful physical activity and it is governed by set or rules and customs. For example of sports are football, badminton, and tennis. Marketing Marketing is a management process through which goods and services move from the concept to customer. As practice, it consists in coordination of four elements called 4Ps which are development of product, determination of price, advertising and publicity namely promotion and selection of distribution which is place. Subscribers As stated in www.thefreedictionary.com, subscribers is defined as to contract to receive and pay for a certain number of issues of a publication, for tickets to a series of events or performances, or for a utility service. In this study context, the subscribers are those who subscribes to Astro sports pack. Consumers behaviour In study conducted by Olympia Business School on Consumer behaviour, they had identified that consumer behaviour means how individuals make decisions to spend their available resources (time, money, and effort) on consumption-related items. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it. Demographic Factors Demographic factors are characterized by statistical socio-economic characteristic or variables of a population which includes age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage. Pay TV Pay TV, premium TV or premium channels refer to subscription-based television services, usually provided by both analogue, digital cable and satellite but also increasingly via digital terrestrial and internet television. In this study context, researcher is referring to Astro as the premium pay TV industry in Malaysia. ARPU ARPU is defined as a measure of the revenue generated per user or unit. Average revenue per unit allows for the analysis of a companys revenue generation and growth at the per-unit level, which can help investors to identify which products are high or low revenue-generators. SUMMARY This study is conducted to identify the success factors of sport marketing strategies applied by the marketing team in pay-TV industry. By using the qualitative measures to conduct this study, it will focus more on finding evidence to answer the research questions. Data will be collected through primary data collections which are interview and observation. Besides that, secondary data collection also will be used such as from the annual report. This study is conducted within the organization itself and consumers feedbacks and point of view towards marketing strategies of sports marketing. Researcher used Judgment Sampling method and Convenience Sampling method. To analyze the findings and data, it will be analyze through Content Analysis, event Analysis and Phenomenology Analysis and there is no computer software involve analyzing the data. CHAPTER 2 LITERATURE REVIEW CONSUMERS DIFFERENCES AND PREFERENCES Different consumer has their own perceptions towards the need of subscribing to the Astro sports package. Through segmenting customers into geographic, demographic, psychographic and behavioural attributes, it helps to identify potential market for up selling the sports pack. According to Helen Reijonen and Tommi Laukkanen (2009), the advancement in information technologies had enable enterprises to collect more and in-depth information about their customers and make it useful for strategic business purpose. Besides that, through consumers socialization, it is also will affect the acceptance of sports package regardless of gender and culture. In research conducted by Luiz Moutinhon and Pedro DionÄ ±Ã‚ ´sio and Carmo Leal (2008) in the process of socialization can be seen as a deliberated act of identity construction the neophyte member begins to deliberately adopt mannerisms, attitudes, and styles of dress, speech, and behavior that he or she perceives to be characteristic of established members. Consumers also will be influenced with the brand image of TV broadcaster in order for them to decide whether to subscribe or not with the pack. Peter Drinkwater and Mark Uncles (2007) examined the impact of program brands on consumer evaluations of television and radio broadcaster brands and come out with finding stated that a successful program on a particular TV/radio station, consumers are likely to improve their perceptions of quality of the broadcaster. That is, the broadcaster brand image is likely to be enhanced. SPORTS MARKETING GROUND EVENTS AND CSR Sports package offered by Astro is currently the premium pack that offers the best sports in the world. Thus, all the sports fans in Malaysia depending on level of income who dont want to missed the live game broadcasted in sports channel will definitely subscribes to the sports package. According to Luiz Moutinhon and Pedro DionÄ ±Ã‚ ´sio and Carmo Leal (2008), in sports activities have always constituted an essential component of free time occupation TV in contemporary societies and in Europe, broadcasting and live attendance of sport games join together every year millions of supporters. The 2006 World Cup was seen in 154 countries by a total of 354,000 of million spectators. This showed that the sports game broadcasted in TV has its own superiority to attract more viewers to subscribe to Astro sports pack. However, to retain the customer loyalty from withdrawing the sports pack, the important of ground events and corporate social responsibility needs to be done. In study done by Anne-Marie Hede examined how special events, such as sporting, cultural, political, historical, religious or commercial/business events, provide opportunities for attendees to have memorable experiences communities to build social capital and for governments to induce new income into their economies though increased tourism and business activities. She also point out that large events such as the Olympic Games can customize product features and develop selling techniques tailored to local customs and cultures. MARKETING STRATEGIES Marketing strategies is the most important principle that needs to be determined to cater target market. With appropriate marketing mix 4Ps including product, price, place and promotion adapted; it helps to ensure success for sports marketing in pay TV industry. In research conducted by Anthony R. Bennet (1997), he stated that when organizations apply the marketing mix principle to market making, targeting the customer, it will involves giving value in relation to quality, value for money, reliability, product performance, cost effectiveness, fitness for purpose and so on. Water Wymer (2011) in his research Developing More Effective Social Marketing Strategies stated that social marketers have tended to limit their choice of set of social marketing strategies to various applications of 4Ps aiming to change individual behaviour and attitudes. However, some barriers may arise that caused marketing strategy to fails. Another research conducted by Water Wymer (et.al) if the social marketing strategy fails to remove an environmental barrier, the social marketing programs effectiveness will be lessened. In relation to this, Anthony R.Bennet (et.al) came out with a findings that channeling an organizational resources into the provision of products and services, it is argues that such strategic focus, on behalf of the organization concerned, will ultimately achieve the objectives set out. Organizational marketing activities will be influenced through publicity and helps to enhance brand image. According to Harlam E.vSpotts and Marc G. Weinberger, both communications activities might play a central role in developing and shaping the corporate brand. BENEFIT AND CAUSE-RELATED MARKETING EFFECTS The first question that always lingers in customers mind is whether the money they are paying is worth the value they receive when subscribing to the premium sports pack. In study conducted by Rob Docters, Raul Katz, Jerry Bernstein and Bert Schefer (2010), customers must first learn about the product and service, use and appreciate the value and lastly reassessment the value and benefits they gained. This research also came out with findings that familiarity of products will lead to usage and enjoyment of product and service. Besides that, through enjoyment of usage, it will leads to higher utility and satisfaction. Individuals also may derive the strength and sense of identity as they are socializing through groups. This can say to be a benefit when they gather together and use sports content as mean to socializing. According to Leal Luiz Moutinho, Pedro DionÄ ±Ã‚ ´sio and Carmo (et.al), individuals are unable to form self-images in the absence of a social identity derived from group affiliations. Stronger identification leads the individual to attribute desirable characteristics of the group to the self, and to assume a greater similarity with other group members. CHAPTER 3 RESEARCH DESIGN PURPOSE OF THE STUDY The purpose of this study is to determine to what extend that the Sports Marketing team has done its strategy to get Malaysian households to subscribe to Astro sports pack which currently the most expensive pack among all pack is offered by Astro. Up until now, it has 1.53 million subscribers of sports pack. Since its a customer base type of business, Sports Marketing has done excessive marketing strategies including content, pricing, package quality and customer loyalty to ensure the success. TYPE OF STUDY In conducting this study, the researcher has chosen the Qualitative method to discover the success factors of sports marketing strategies and it does not involve any measurement and statistical data. This type of study is more to finding the answer through evidence and providing textual description on the study. It is done through naturalistic and participant observation and also through interview. SAMPLING Throughout the research, the sampling techniques used in conducting this study are firstly Convenience Sampling Techniques, which involve in engaging the most accessible subjects mainly, the sports packs subscriber. Secondly, sampling technique use is a Judgment Technique by selecting the most productive sample to answer the research questions. Researcher decided to choose the Sports Marketing team itself in MBNS, vendors that engage with the events organized by the team, and feedbacks from useful potential candidates through their experience and public attitude towards the study. DATA COLLECTION In collecting data for this study, the primary method used is by internal observation throughout the meetings, ground events and planning of marketing strategies. Besides that, it also can be collected through interviewing the respective sports marketing team regarding the on-going process of marketing strategies and their perceptions toward customer acceptance of their marketing effort. Vendors and event agencies that engage directly with the sports marketing team also can provide data through interview on their point of view and also external observation. Lastly, another way of collecting data is through the secondary data which is the Astro Annual Report. CHAPTER 4 FINDINGS CONSUMERS DIFFERENCES AND PREFERENCES In Malaysia, there are many consumers differences that need to be taken aware before we want to market our products or services. Seeing that we are rich with multiracial, religions and ethnicities, sometimes we have a tendency to forget that all of us have differences in tastes and preferences. According to the Vice President of Astro Customer Marketing, Madam Molina Musa, in depth identification and segmentation of target market according to their demographic, psychographic and behavioural factors must be clearly acknowledged in order to ensure we achieve our target. Organizations must identify and target the most attractive market segments to ensure they can serve their products and services effectively. During the process of segmenting the target market for Astro sports pack, there are several key points to ensure the marketing team does not make any mistake thus affecting the marketing process. The segments that they are targeting first must be identifiable or easy to define and measure such as the income level. Second is it must be sizeable or large enough to be worth going after, this means that the market size is big to respond. Third is accessible which mean the market must be easy to reached when the company is doing promotion and through distribution such as media infrastructure and facilities. Another important factor is the market must be stable which means theres no war and crisis. The market also must be responsive to the marketing strategies and take action towards it such as by making purchasing. These key points also is supported in a book titled Global Marketing. In pay TV industry, the first and foremost important target market that they are aiming is depending on age, income level, lifestyle, viewing pattern and either they are housewives (HWs) or Professionals, Managers, Executives or Businessman (PMEBs). However, according to Nik Mohd Faidz, 29, Assistant Manager of Astro Customer Marketing, the main target for sports channel is to target those who are in PMEBs category. PMEBs usually are those who are age between 25 to 60 years old, and their main viewing time will be after office hour which is between 8 pm to 12 am and their ARPU is above RM100, which means they will spend more than RM100 to pay for the pay TV services. Another factor that ensures success for the sports marketing team to up sell the sports pack is when they are able to segment their target market according to their area whether they are from rural or urban, age, gender, behaviour and culture. For those who are living in urban area such as Kuala Lumpur, Johor Bahru, Georgetown Penang, they are more likely to watch international sports tournament such as Barclay Premiere League for football, NBA All Star Game for basketball, Formula One and maybe The President Cup for golf. Hence this type of consumers preferences will opt to watch Astro Supersports, ESPN, Golf channel and STAR sports or Eurosport. In contrast, those who are living in rural area such as in Kelantan and Kedah, they are more interested to watch Malaysian sports tournament such as Badminton, Malaysian Bowling tournament, Malaysian Football. Therefore, they will opt to Astro Arena since the channel only shows local sports updates and it is free. This statement is agreed by Venu Ramadass, the Astro ARENA president. ARENA also offers customers the 24-hour nonstop coverage of major regional and local sporting events as well as in-depth and extensive news coverage of matches and developments concerning local sports and athletes. However, during the big event that will attract all sports fan regardless where they come from, such as Thomas Cup, World Cup, they will definitely choose those channels that shows the live broadcasted matches. The differences and preferences of consumers can be furthered explain and summarized in the diagram below. Diagram 1.0 CREATE AWARENESS THROUGH GROUND EVENTS AND CSR Another factor that leads to success of Astro Sports is through the excessive ground events organized by the team to create relationship between subscribers and the organization. It is one of the marketing teams manners to encourage direct participants and involvement to get connected with subscribers, says Mr. Herman Aziz, Assistant Vice President for Customer Marketing in Greenfield segment. For Ground event here means events, road shows, tours, and concerts or street party held during the live match or to reward loyal customers. For example, during the Astro Barclays Premiere League (BPL) Viewing Party, Astro marketing has allocated roughly about RM100, 000 to run twelve ground events that associate with BPL live match. Latest, during the match between Manchester United and Liverpool, held on 6th March 2011 at Bola Bistro, Sunway Giza, Damansara, Astro has specially invited thirty lucky astro sports pack subscribers and twenty seats were allocated exclusively for both media and VVIP. According to Rakesh, Manager of event agency, Rhythm Production who was appointed by Astro Sports team to manage the ground events, the main purpose for inviting media is to gain positive feedback and to get them covered positive news to be featured in newspaper, sports magazine and television. VVIP that were invited usually those top managers from Astro team and sponsors such as Panasonic, Maxis and MYEG. Astro also will get the sportsmen, locally or internationally to involve with these kinds of road shows or tours so subscribers can get connected with sports player. For example, during the Master Football Asia, Astro has collaborated Football All Asia as one of the top sponsor to sponsor the tickets to lucky subscribers to watch the game played by star players from Manchester United, Liverpool and EPL All Stars such as Andy Cole, Robbie Fowler and David Seaman. Another example is during Astro Arena ground event in Malaysia, they will bring along the local sports men and also their ambassadors to join and interact with subscribers such as the famous Malaysian goalkeeper, Khairul Fahmi. Corporate Social Responsibility (CSR) also plays an important role to ensure the success for marketing programme. Known as corporate citizenship, it is functioning as a companys responsibility towards society and environment by encouraging a positive impact through activities. It must be aligned with ethical standards, country law and norms to avoid any negative effects in a business environment. With collaboration with the loyalty team and community affairs, Astro sports marketing can deliver the message directly to subscribers. For example, Astro sports marketing organized a Kem B.O.L.A as one of their CSR effort to students in primary school. This Kem B.O.LA, according Venu Ramadass, is functioning as a clinic to give intensive training to selected students with high potential in football and to motivate them as well as nurturing their sense of sportsmanship and competitiveness Another clinic was organized by Astro incorporation with BMW team to give intensive training to those amateur tennis players. It was called Astro Tennis Clinic that was held recently, in March 2011. Besides clinic and intensive training, Astro sports marketing and loyalty team will work together to help those who are unfortunate by giving free tickets to watch football matches, to participate in ground events and also charity dinner. ADAPTATION OF MARKETING STRATEGIES AND MARKETING MIX The adaptations of marketing strategies are strongly allied with the four Ps which are Product, Price, Place and Promotion. In general, a business entity needs a product that has potential to be sold, at reasonable price, has a medium to deliver the product to market and promotion efforts to inform the potential buyers about the product. All these Ps are inter-related with one another. According to the Assistant Vice President of Sports Marketing, Mr. Ahmad Faisal, if one of these Ps is not available, the products will not success in marketplace. He also further explain on all of the four Ps functions in details as per below. The first P is product and it can be defined as tangible or intangible goods and services that a seller offers a buyer to purchase. Tangible products here mean go

Comparison: the Jade Peony, horses Of The Night, Masque Of The Red :: essays research papers

Comparison: "The Jade Peony", "Horses of the Night", Masque of the Red Death" I noticed that i enjoyed most of the storys not only for the obvious reasons such as good charactors, mood, and imagery but also because of writing style and fluency. I noticed some storys I enjoyed reading even thought nothing in it really interested me too much, while other storys that were about topics I usally enjoy reading about I had to put down because I would end up going over every sentence two or three times each. So on that note I belive the most important part of writing is making it fluent and easy to read. The three storys I will compare and contrast are: "The Jade Peony", "Horses of the Night", and "The Masque of the Red Death." I intend to fine wether or not the author of these storys was sucessful in making it readable in the sence of comprehanceability and fluency. The first story I will be discussing is called "The Jade Peony" by Wayson Choy. I did not enjoy what this story was about nor did I enjoy reading it. Luckly it was short, If It wasnt I doubt i would have made it throught the whole thing. The main problem with this story was the inconsistance of the sentences, some sentences were too long while others were very short. The only way to truly fix this story would be to re-write it. The second story I chose to write about is called "Horses of the Night" by Margaret Laurence. I did enjoy reading this short story dipite the fact it seem to jump around alot; it would talk about somthing fairly in-depth then just suddenly jump to a different subject or time-era of the story. The author seem to show very good writing ability however so I think perhaps she did this on purpose either just for somthing different or maybe to give you a break from what she was currently writing about. And finally the third and personal favourite story i chose to include in this paper is called "The Masqe of the Red Death." This story is nice and easy to read even though it uses fairly large words and complex sentences. This story just happens to be writen by one of my favourite writers as well: Edgar Allen Poe. I enjoyed this story mainly because like i said it was easy to read

Alienation Exposed in Richard Wrights Black Boy :: Wright Black Boy Essays

Alienation Exposed in Black Boy  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the early days of Richard’s childhood, Richard was always alienated from his environment.   Even though he tried to distance himself from the prejudice all around him, the white people still tried to turn him into the stereotypical southern black person.   However, throughout the story Richard is also alienated by his own people and perhaps even more then from the white people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Richard was always a rebel, from his boyhood to his older teenage years.   Richard’s grandmother was always excessively beating him.   From the beginning, Richard would not subdue himself to the white man like the other black people around.   The white people knew that he was different from other black men.   Whites were scared because Richard challenged the system that they had created to insure white supremacy.   They feared Richard, and some of the white people felt it necessary to act out their racist feelings in order to cover up their fear.   White coworkers beat Richard because his boss was kind to him. Richard later had to leave a good job because those racist co-workers would â€Å"kill† him.   When the principal at Richard’s school had asked Richard to give a speech to a large audience of white and black people, Richard refused to read the principal’s prepared speech. By reading the principal’s speech, Richard was saying what the white power wanted him to say and to Richard this would be giving in to the very thing he hated so much.   Richard was willing to leave school without a diploma instead of this.   White people alienated Richard from his environment because he did not accept the way of life that other black people did.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Richard’s relatives never understood Richard and because of this he was alienated from his family and his own people.  Ã‚   Shorty is the young black boy who gets beat by the white people and jokes about it.   Richard hates Shorty because he accepts what Richard finds so disgusting.   Richard goes over in his mind the different choices he can make to deal with the feelings he has.   Richard does not want to â€Å"give in† and be a slave to the white people.   He would never give in and become a slave because he has hated that idea since day one.   Richard contemplates transferring his hatred and frustration out on other blacks, but knows that will not aid the situation.

The Sirens of Titan :: Sirens of Titan Essays

The Sirens of Titan Marek Vit "It took us that long to realize that a purpose of human life, no matter who is controlling it, is to love whoever is around to be loved." (Vonnegut:220) The Sirens of Titan is Kurt Vonnegut's second novel. He has written it in 1959, seven years after his previous Player Piano. It has been described as a pure science fiction novel and, after only one reading, it really can be considered to be one. The intricate plot and fascinating detail may obscure the serious intent of the novel. If compared to other novels by this author, it makes much smoother reading because there are much fewer subplots, digressions and simultaneous developments. The storyline of Sirens of Titan is much more straightforward than in the other works (e.g. Slaughterhouse-Five, Galapagos, Hocus Pocus, Breakfast of Champions etc.) "The Sirens of Titan, for all its wonderings, futurity and concern with larger, abstract questions, transmits a greater sense of direction and concreteness. Rather surprising, too, is the fact that the novel with its science fiction orientation, with its robots and near-robot humans, and with its several central characters who are intentionally presented as being rather cold-hearted, generates more human warmth than Player Piano which is directly concerned with the agonies of exploring and following conscience, emotion and love. Three possible explanations for this fenomenon present themselves: first, Vonnegut's skill has grown in the intervening seven years; second, the science fiction mode affords the author more detachment, and he is less didactic in this work; third, the positive forces, particularly love, carry more weight." (Reed:66) The Sirens of Titan has been, as many other Vonnegut's books, influenced by his experiences from World War Two (The Fire-bombing of Dresden was a benefit just to one man, to Kurt Vonnegut. Over the years, he got five dollars for each corpse, as

Assessing the Role of Motivation on Employees Essay

In this light the study sets to identify the most ranked factors among the ten motivational factors. The analysis from the empirical findings showed that Job satisfaction† was the most ranked factor for both sub groups that made up the sample survey. However a study from previous researches used in this study showed that different results could be obtained from different groups of already working employees. This study therefore can be seen as an introduction to a more detailed study to be carried by future researchers on the field of employee’s motivation. Background When looking at factors that affect job satisfaction, I find that Agency theory might be helpful as it explains the extent to which organizations need to think of their human resource responsible in producing the output needed by organizations to meet shareholders value. Agency theory is concerned with issues related to the ownership of the firm when that ownership is separated from the day-to-day running of the organization. It assumes that in all but owner- managed organizations the owner or owners (known in agency theory as the â€Å"principal†) of an organization must vest authority to an â€Å"agent†-corporate management- to act on their behalf. The principal recognizes the risk, here and act on the assumption that any agent will look to serve its own as well as the principal interests as it ulfils it contract with that principal. However, this is not the situation in real life situation. As all agents are perceived to be Opportunistic. These approaches are to examine the problems of human exchange derived from the field of finance and economics but they are often applied to the study of shareholders Risk Management (SHRM). Agency theory is therefore used to analyze this conflict in interest between the principal (shareholders of o rganizations) and their agents (leaders of these organizations). Whereby the â€Å"Agents† in keeping with the interest of the shareholders and organizational goals turn to use financial motivational aspects like bonuses, higher payrolls, pensions, sick allowances, risk payments, perks to reward and retained their employees and enhance their performance. There is a strong lobby propounding the view that human resources and their management are the source of competitive advantage for the business, rather than, say, access to capital or use of technology. It is therefore logical to suggest that, attention needs to be paid to the nature of this resource and its management as this will impact on human resource behavior and performance and consequently the performance of the organization. Indeed Boxall and Steeneveld (1999) argue that there is no need to prove the relationship between firm critical influence on performance and labour management as it is self evident that the quality of human resource management is a critical influence on the performance of the firm. Concern for strategic integration, commitment flexibility and quality, has called for attention for employees motivation and retention. Given this perception, the principal in an organization feels unable to predict an agent’s behavior in any given situation and so brings into play various measures to do with incentives in other to tie employee’s needs to those of their organization. Thus getting employee’s identification with respect to the organization, and thus increasing their commitment level. As an approach to mediate the employment contract, elements of human resource strategy (especially those to do with rewards and retention) can offer a way of ensuring an efficient transaction process that enables both parties to get committed towards the fulfillment of each other needs. The fundamental problem, dealt with is what drives or induces people to exploit their potential resources in the way they do in organizations? The issue of motivation and performance are they positively related? By focusing on the financial aspect of motivation problem like bonus system, allowances perks, salaries, etc. By paying attention to the financial aspect of motivation, I intend to probe in to the role this aspect has on enhancing employee’s performance. I believe, financial motivation has become the most concern in today’s organization, and tying to Mallow’s basic needs, non-financial aspect only comes in when financial motivation has failed. Though in some situation, it is being operated side by side. But as a research topic for my thesis I will employ the financial aspects of motivation used by the agents of organization in enhancing their employee’s performance and the extent to which non-financial aspects of motivation turn to enhance employee’s performance. To evaluate the methods of performance motivation in organization in organizing some motivational factors like satisfies and dissatisfies will be used to evaluate how employees motivation is enhanced other than financial aspects of motivation. Problem Statements As a research question, the research seeks to answer what role motivation plays in enhancing performance in organization. This will be possible through analysis of information gathered from students. Hence this thesis is mainly quantitative. * Objectives In trying to find an answer(s) to the research question and on the basis of the above background discussion and research question, the main purposes developed for this thesis is to assess the factors t hat motivate employees to perform best at work. This is done by carrying out a survey in which respondents responding to a survey, ranked the least two most important factor on a list of ten factors, and how these factors influence them. * Limitations and Demarcations The limitation is being considered in relation to the natural explanation to which the researcher has limited the study and the active choices to limit the study area that is financial motivation as a determinant of performance. The study is limited to existing theories and models, and their influence and limitation on performance enhancement. By considering the financial and non-financial aspect of motivation on employees’ performance relating to existing theories and models, I intend to mark a demarcation for the study. Here I have considered limitation in line with the research objective that is the study is limited. I believe that with the changing nature of the work force, recent trends in development, information and technology, the issue of financial motivation becomes consent on one of the most important assets in an organization. A lot has been said on the outside forces of an organization. This research considers the inside forces as a starting point. Ideally, a study of all the explanatory variables will be considered appropriate in order to capture the interactive influences of other variables and thus be able to come up with holistic and generally more acceptable results, of financial motivation and performance. * Definitions Motivation: Motivation by definition refers to what activates, directs human behavior and how this behavior is sustained to achieve a particular goal. Also it can be defined as the set of processes that arouse, direct and maintain human behavior towards attaining some goals. Jones (1955) argues that† Motivation is concerned with how behavior gets started, is energized, is sustained, is directed, and is stopped and what kind of subjective reaction is present in the organization while all this is going on. † Role of financial motivation: The potential role of money is – (1) Conditioned reinforce (2) An incentive which is capable of satisfying needs (3) An anxiety reducer (4) Serves to erase feelings of dissatisfaction Employee satisfaction: This refers to the positive or negative aspects of employee’s altitude towards their jobs or some features of the job. Organizational Goals: A concept, which refers to the focus of attention and decision-making among employees of a sub-unit. Organizing: This involves the complete understanding of the goals of organization, the necessity of proper co-ordination, and the environmental factors that influence the goals and employees within the organization. Employee attitudes: Mental state of readiness for motive arousal.

The Clash of Civilizations: a Summary of Samuel Huntington’s Controversial

POLI s flat F10N01 Gabrielle Bishop The strike of Civilizations A Summary of Samuel Huntingtons memorizetroersial policy-making Analysis and its Critics cultivation and hea thuslyish identities, which at the broadest level ar eleganceal identities, be shaping patterns of cohesion, disintegration, and participation in the post- cutting state of war compassionateity Samuel Huntington POLI 100 F10N01 Gabrielle Bishop In a 1993 expression published in external Affairs, Harvard Professor of Government and Political Scientist Samuel Huntington made a prediction for the twenty- low gear cytosine that would go on to be both disputed and supported by experts around the globe.As the Iron Curtain of political theory of the Cold War had fallen, Huntington theorized that a sore Velvet Curtain of horti coating would rise1. duration the Cold War divided the institution up into communistic and democratic societies, the twenty-first century would feature con? icts in the mid st of oppositioning cultures, whose disputes would be root in various ethnic, cultural, and/or ghostlike differences 2. In 1996, Huntington wrote a book titled The shock of Civilizations and the Remaking of realism Order, which expand upon these points. Some were intrigued, some opposites, extremely withdrawended.But, few could trim down the controversial predictions Huntington made about the in store(predicate) of global politics. Huntington divides The run into of Civilizations into ? ve parts, the ? rst of which is titled as fail One A universe of discourse of Civilizations. In this chapter, he identi? es the vi headspring civilizations that make up the world, as well as 2 other possible civilizations3 1. Sinic4 Includes China and the Chinese communities in South- eastside Asia. Vietnam and Korea atomic number 18 also in this group. 2. Japanese Huntington stresses that Japanese civilization is real distinct, and does not necessarily ? in with other Far Eastern n ations having split off from China among 100 and four hundred AD. 3. Hindu (Also referred to as Indian or Indic) Huntington notes that patch there are Muslim communities within India, Hinduism has been essential to the culture of the subcontinent since for some 4,000 years. 4. Islamic This civilization emerged around 700AD in the Arabian peninsula, and quickly spread across northeasterly Africa, the Iberian peninsula, central Asia, the Subcontinent, and southeastward Asia. Many unique Islamic sub-cultures equal beca custom of this (ex Malay, Turkic, Persian, etc. 5 5. westwardern (formerly cognize as Western Christendom) This civilization is wide viewed as having emerged at around 700AD, Huntington states, and comprises numerous states in europium, and North & Latin America, as well as umpteen European settler countries (such as Australia and New Zealand) 6. Latin American While this civilization has its root in European civilization, Huntington states that its corpora tist & authoritarian culture is what truly sets it apart from Europe and North America. 7. Orthodox (possibly) Huntington mentions brie? that some other academics intend the Orthodox Russian civilization to be separate from Byzantine and Western Christian civilization. 8. African (possibly) Huntington also mentions that most scholars do not con berthr there to be an African civilization, with the exception of French historian Fernand Braudel6 . He notes that North Africa is part of the Islamic civilization, and that Ethiopia has been known to constitute a civilization of its own7 . He theorizes that because of their rapid growth of individuation, sub-Saharan Africa could indeed be set about its own civilization, with a chance of South Africa existence its load state8.In choosing to identify civilizations in this way, Huntington befuddle a number of rebuttals such as the one from Fethi Keles (who teaches in the Anthropology department at Syracuse University)9. In The The Antino mies of Samuel P. Huntington Some anthropological Reflections on the American Pundit, Keles criticizes Huntington for being Eurocentric, and too general for not recognizing that cultures are not so simpleton that they can be categorized into cardinal (or, eight) different civilizations 10.Keles also notes that Huntington never one time cited a foreign-language reference (a detail first noticed by anthropologist Hugh Gusterson)11. Feles instead proposes that he pay more attention to detail, of the sort sufferd by anthropology 12. Only then, she states, go out his predictions improve from a constantly risk-running sort to a relatively risk-averse one13. Huntington begins the next section, get out 2 The Shifting Balance of Civilizations, by stating that the place and limit the West once held is now dying14.Although the civilization did experience success with the wreck of the Soviet Union, Huntington argues that the West has become faint-hearted15. He brings to light two oppo nent arguments (A) That the West still holds a monopoly over economic consumption, military strength, and technology16 and, (B) That the West is losing its influence and power. 17 Huntington takes the side of Argument B, and expands on it further. He notes that while the Wests power and influence may indeed be declining, it volition be a very slow up process and is therefore not an ready threat presently to global forces 18.Huntington stresses the suppuration role righteousness is now vie in global politics. He notes that religion often gains popularity in response to a companys changing require. He mentions, for example, how many South Koreans have attached their impostal Buddhist beliefs in deepen for Christianity as their nation has become progressively urban and economicallybased. Kang Jun In criticizes Huntington in his article Confucianism and Democracy in East Asia A Critique of Samuel P. Huntingtons terzetto twine, published in Korea daybook in the Autumn of 1 999.In states that Huntington is guilty of arguing that East Asiatic countries which have Confucian tradition can attain the salvation of democracy only by self- self-renunciation the denial of their own tradition and assimilation of groundbreaking Western culture. 19 , quoting him saying Confucian democracy may be a contradiction in terms, but democracy in a Confucian society20. Ultimately, people need bare-assed sources of identity, late forms of stable community, and sore sets of moral precepts to provide them with a sense of meaning and advise21, Huntington argues.Huntington also notes that Muslim societies, contrary to their Asiatic counterparts, have expressed their culture finished the resurgence of religion, noting that Islam embodies the acceptance of in advance(p)ity, rejection of Western culture, and the recommitment to Islam as the guide to life in the modern world22. This is largely because of the offset of a large, devout and young generation of Muslims h as been paired with an authoritarian style of government. In Part 3 the Emerging Order of Civilizations, Huntington notes that during the Cold War, countries were either labelled as communist or non-communist.Now, countries who cannot easily identify themselves have entered into an identity crisis 23. Because of this, many new world-wide organizations (Ex the European Union, the North American bighearted Trade Agreement, the Association of Southeast Asian Nations, etc). came together uniting nationstates under ballpark ancestry, religion, language, values, and institutions, and in doing so, distanced themselves from different nations who did not get by these characteristics 24. However, not all nations have been winning in identifying with one particular culture, Huntington states, referring to Mexico, Turkey, Russia, and Australia 25.These states, he says, could be described as tear countries26 countries which are torn between multiple cultural identities the tradition cult ural identity theyve held, and the new cultural identity they wish to adopt. A torn artless has a single predominant culture which places it in one civilization, but its leadership want to shift it to another civilization. They say, in effect, We are different peoples and belong in different places27. In Chapter 7 tenderness States, Concentric States, and Civilized Order, Huntington states that a small, powerful number of fondness states will be the centre of a new structure of civilizations.France and Germany are examples of these states in the European Union. He goes on to describe core states, the divide between Western Europe (Protestantism & Catholicism) and Eastern Europe (Orthodox Christianity & Islam), and the lack of a core state in Islam. In Part 4 Clashes of Civilizations (arguably the most strategic section of the book), Samuel Huntington predicts that In the emerging world, the traffic between states and groups from different civilizations will not be close, and w ill often be antagonistic. 28 He hypothesizes that the three principal roots of conflict will be arise from the interaction of the following 1. The assumption of the West 2. Islamic intolerance and 3. Sinic assertiveness 29. As the chapter progresses, Huntington states that Islam and Christianity have almost invariably been at odds with each other, and that the Islamic and Western civilizations will inevitably clash in the 21st century. There are a number of reasons for this, from the Muslim commonwealth growth placing large numbers of unemployed people and dissatis? ed youth in the work force of Islamic extremists to the West? attempt to generalise its values, culture, and military (thus generating intense resentment from Muslim communities), to an exaggerated view of differences between the two civilizations as a result of increase communication and interaction between them30 . Huntington notes that with the emergence of Asia and China? s developing economies has come an a ntagonistic traffichip with the United States31. He predicts that the combination of China? s development military with Asia? s growing parsimony could indeed result in an external con? ict. He also notes that the con? cts of the 21st century will be fought along fault lines (such as Islam vs. Christianity). He goes on to provide a key of fault line characteristics Communal conflicts between states or groups from different civilizations Almost incessantly between people of different religions extended duration Violent in disposition Identity wars (us vs. them), eventually breaks down to religious identity Encouraged and financed by Diaspora communities rage rarely ends permanently Propensity for stay is increased with third party discussion32 In the final Chapter of the book, Part 5 the Future of Civilizations, Huntington oncludes that the West needs to be prepared to accept the growing influence of rival civilizations, if it wants to remain a global political power. A s previously cited, Anthropologist Fethi Keeles was very critical of Huntingtons approach, in her piece published in the diary of Third earthly concern Studies. Quoting Edward Said, a braggy critic of Samuel Huntington, she noted What culture instantly whether Japanese, Arab, European, Korean, Chinese, or Indian has not had long, intimate, and extraordinarily rich contacts with other cultures? 33 She then accuses him of being indifferent to the complex genius of the multicultural world, and argues that in his compend he failed to address intra-cultural or civilizational variation34. However, Somali-born human rights activist and former Dutch MP Ayaan Hirsi Ali begs to differ. She argues that the greatest advantage of Huntingtons civilizational sit of international relations is that it reflects the world as it is not as one wishes it would be 35. The Clash of Civilizations, she states, is a classic that should be taught in every international relations and history class until a new world emerges. 36 No outcome what the readers background is, it is effortful to argue that the nations of the world are not facing any forms of international conflict in the early 21st century. Where many critics choose to differ is on the rationality of the origins of said international conflict, asking are the growing international conflicts truly cod to opposing civilizations, or are the issues solely ideological? Samuel Huntington says these conflicts are predominantly rooted in culture and religion, and that the 21st century will inevitably be a period characterized by the Clash of Civilizations.Bibliography Huntington, Samuel P. The Clash of Civilizations and the Remaking of reality Order. New York Simon & Schuster, 1996. Print. Charron, Nicholas. Deja Vu on the whole Over Again A Post-Cold War Empirical Analysis of Samuel Huntingtons Clash of Civilizations Theory. Cooperation & bout 45. 1 (2010) 107-27. EBSCO Host. Web. Ali, Ayaan Hirsi. The Clash of Civil izations and the Remaking of arena Order. Foreign Affairs 89. 6 (2010) 198-99. EBSCO Host. Web. Perry, Glenn E. Huntington and His Critics the West and Islam. Arab Studies Quarterly 24. 1 (2001) 18. EBSCO Host.Web. In, Kang Jung. Confucianism and Democracy in East Asia A Critique of Samuel P. Huntingtons Third Wave. Korea Journal 39. 3 (1999) 315-37. Print. Hendrickson, Holly. confine Summary of The Clash of Civilizations and the Remaking of World Order by Samuel P. Huntington. Beyond intractability More shaping Approaches to Destructive competitiveness. Conflict Research Consortium, University of Colorado. Web. Keeles, Fethi. The Antinomies of Samuel P. Huntington Some anthropological Reflections on the American Pundit. Journal of Third World Studies. 14. 2 (2007) 131-43. Print.Sullivan, Anthony T. Has Samuel Huntingtons Prediction father to Pass? Journal of the Historical edict 2. 2 (2002) 169-78. Print. Endnotes Huntington, Samuel P. The Clash of Civilizations and t he Remaking of World Order. New York Simon & Schuster, 1996. Print. 1 2 3 4 Huntington 28. Huntington 45-46. Huntington had previously labelled this civilization as Confucian, in his 1993 Foreign Affairs article. He decided to use Sinic, as he felt Confucian teachings were not at the core of the civilization he was describing. (Huntington 199645) 5 6 7 8 9 Huntington 45. Huntington 47.Huntington 47. Huntington 47. Keeles, Fethi. The Antinomies of Samuel P. Huntington Some Anthropological Reflections on the American Pundit. Journal of Third World Studies. 14. 2 (2007) 131-43. Print. 10 11 12 13 14 15 16 17 18 19 Fethi 131. Fethi 142. Fethi 142. Fethi 142. Huntington 82-83. Huntington 82. Huntington 83-90. Huntington 90-91 Huntington 91. In, Kang Jung. Confucianism and Democracy in East Asia A Critique of Samuel P. Huntingtons Third Wave. Korea Journal 39. 3 (1999) 319. Print. 20 21 22 23 Huntington 308 308-310. Huntington 97. Huntington 110. Hendrickson, Holly. Book Summary of The Clash of Civilizations and the Remaking of World Order by Samuel P. Huntington. Beyond Intractability More Constructive Approaches to Destructive Conflict. Conflict Research Consortium, University of Colorado. Web. 24 Huntington 126. 10 POLI 100 F10N01 Gabrielle Bishop 25 26 27 28 29 30 31 32 33 34 35 Huntington 139. Huntington 138. Huntington 138. Huntington 183. Huntington 183. Huntington 211. Huntington 218. Hendrickson web. Keeles 143. Keeles 143. Ali, Ayaan Hirsi. The Clash of Civilizations and the Remaking of World Order. Foreign Affairs 89. 6 (2010) 198-99. EBSCO Host. Web. 36 Ali 99. 11

Arthur Andersen’s Legal Ethical Issues

Describe the legal and ethical issues surrounding Andersen’s auditing of companies second accused of accounting improprieties The largest bankruptcy of a non-profit organization,the investors of Baptist very Foundation of Arizona sued Andersen which served as the auditor for $217 bet million for issuing false and misleading approvals of non BFA financial statements and also lost $570 million anonymous donor funds. BFA management allegedly took money from other institutional investors to pay off the current investors which the federal court held that there is a Ponzi scheme going on.Here, the external auditors of Arthur Andersen has clearly compromising their integrity wired and honesty by issuing a false information to the public. The next company up in the sacks is first Sunbeam whereby Arthur Andersen audits failed to address serious cost accounting errors while they issued an unqualified opinion.Unlike Enron, he is not bankrupt.4 half billion earnings. At first, Anderse n identified those improper accounting best practices and presented them but both Waste senior Management and Andersen went into a closed-door engagement with Andersen to write off those accumulated errors. Here there is a Self-Interest threat.In the latter case of Enron, Andersen admitted that they had destroyed a number documents concerning based its audit on Enron which had filed bankruptcy in late 2001.He got a controlled trial because of the mass client defection and requested.

S.Arthur Andersen what was among the accounting firms on earth."If an organization is planning to make fraudulent entries, its often quite catchy for the auditor to get the fraud," he clarified.Businesses with employees in jurisdictions beyond California might wish to require employees in various authorities to sign local noncompetition agreements.

"Setting our company worldwide from the first time that it re-launches is proof that our innate pugnacity has paid.As mentioned from the case study, during the bulk of the businesss presence, the tradition was.Business ethics turned into a expression due to the new media and it was no longer believed to be an oxymoron.In reality, an audits caliber is unobservable.

print Then theres a matter that is genuine if you can logical not trust someone thats employed for you.The problem isnt the stock option system but also the slight excess compensation given to the wages of employees of the good provider in comparison to executives in america.A.My editorial comment is simpleit looks really pricey.